Does the academic record matter while looking for a job of Public Relations Executive?

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RE: Does the academic record matter while looking for a job of Public Relations Executive?

Preeti Taneja
Preeti Taneja
Verified Career Expert
Head Guidance & Counselling at Project Wisdom, CSR initiative of Canam Consultants Limited, Chandigarh
  • Chandigarh

The academic record does not matter much while looking for a job as public relation executive. If the person has required qualification and traits such as ability to get on well with people of all kinds, a lively and enquiring mind, compassion, self confidence m, adaptability , an open mind , ability to write and speak well, ability to persuade and convince , enterprise and initiative , good news sense , sense of salesmanship, tact , a calm temperament m, imagination , ability to communicate effectively in a given regional language and English and an unbiased approach.

The public relation executive is often the middle man between the high profile personality and members of the media. Publicists establish relationship with people working in radio, television, print etc to inform them about their client's work and achievements. Every organization be it service, manufacturing or government has an in house public relation department. An in house public relation department works exclusively for one organization, originating and implementing a public relation program geared to its management requirement.

The public relation officers keep an eye on public opinion about the organization, advise management on communication issues and strategies, respond to inquiries from the public, media and other organizations, arrange interviews with journalists, prepare and edit and arrange the production of newsletters ,in house magazines, pamphlets and brochures etc.Prospects for public relations personnel with right personality are bright.

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