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Dear aspirant,
The retail industry has businesses such as departmental stores, shopping malls and brand outlets. Retail outlets are professionally managed and involve on-floor display, sales, inventory, storage and sales promotions of products.
Retail marketing involves:Sourcing and procurement, Merchandising, Supply chain management, Store Operations, Product development, Promotion, Pricing, Distribution to retail outlets, Marketing, Finance, HR and IT operations as part of the support services.
Skills required:Dynamic attitudePersonal commitment and passionAn aptitude for figures, merchandising and inventory managementKnowledge for bulk purchasingStrong customer orientationGenuine willingness to serveGood analytical skillsTeam playerCreative bent of mindA proactive approach and positive attitudeStrong knowledge of product categoriesPeoples skills in customer carePeople management skillsPleasing and outgoing personalityPersuasiveExtrovert
Employment opportunities:
Retail outlets, Export houses, Departmental stores, Manufacturers, Financial institutions for marketing, IT and BPO, Education sector, Publishing houses, Healthcare product manufacturers, Sports equipment and sports gear manufacturers
Best Wishes,
Dr. Anand Wadadekar
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