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Kavita Gupta

Director & Founder | Saizen Global Insights & Consulting

Over 16 years of experience in market research and consulting with specialization in Qualitative Research and consumer behavior. Also have rich experience in quantitative research, business consulting, and motivation based training. Key strengths include power of interpretation and deep understanding of various theoretical models. Worked with reputed firms at key positions -Penn Schoen Berland- Director South Asia, Genesis Burson-Marsteller- Head Insights & Ideas, Synovate (now IPSOS - Senior Project Director, TNS- A project director & IDS. Experience ranges across in leading projects to provide most effective solutions to clients including startups for strategy, communication evaluation and development, behaviour, attitude & perception mapping, brand equity & positioning, market entry strategies. Sector specialisation -e-commerce, travel, healthcare,telecom, media, FMCG, consumer durables, auto, education, chemicals & petrochems. Worked on projects for Asian Development Bank, Johnson & Johnson, Amazon, LSGMI, Biocon, Reckitt Benckiser, Dabur, TATA, Microsoft, Nokia, Deutsche Bank, GE, Thomson Reuters, ISB, Syngenta, Ford, TOI, HT, Fever FM, MakeMyTrip.com, yatra, Oyo, Oriflame, DraftFCB etc, Medinfi etc. Have worked and led thought leadership and unique proprietary projects including ‘Launch Poll- The PSB 50 : How Global Bizfluentials view the rise of the Indian MNC’, ( a global poll amongst business elites including ITDMs) The Budget 2011pol among CXOs and proprietary C-Cube (PSB), VEDANA (Cardiovascular problems among women in India- HEAL Foundation) . Instrumental in developing & executing India leg of reputed Microsoft IGES survey (amongst government, media and business elites in India) for BM in 2010-11. Mentoring start-ups and budding talent via workshops, training & as visiting faculty. Holds Advanced Certificate in Facilitation & Sales from Leadership Management International, Texas, USA, world’s largest professional development company.

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