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Prachee Gaur

Guest Lecturer at National Institute of Fashion Technology

I am an energetic and highly creative thinker with a passion for brands and design. I have done Master’s degree in Visual Communication with specialization in ‘Branding’ from The Birmingham City University, UK and Bachelor’s degree in ‘Visual Communication’ from University of Rajasthan, India and a Diploma from Cambridge University, UK in ‘Creative English’. I am currently pursuing my PhD. in Brand Strategy from the UK. An ardent admirer of Art, I have done my internship with Rediffusion -Wunderman in India to hone my skills. my expertise in the creative field is also enriched through various shared, independent freelance campaigns ran for BCU, Amazon, Intel, Adobe, British Petroleum, Reckitt Benckiser, Microsoft Windows to name a few. I am passionate about working with companies to align their brand communications to provide a unified brand voice and identity across all brand touch points. I'm passionate, curious, comfortable within the path linking the strategic thinking to the creative intuition, involved in the process that leads to the definition and validation of brands’ values, mission, essence etc. Proficient in Brand Analyzing and Brand Development along with a vast array of Designing Skills, concepts and technologies, including Adobe Suite, Corel Draw, Hand-drawn Illustrations Organizing and analyzing data related to Brand. Experience with the ability to communicate with customers and clients at all levels. Responsible and reliable with excellent presentation and appearance. Competent, alert and keen to take responsibility, with the tenacity and flexibility to respond to demanding and rapidly changing situations.

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