The Chief Learning Officer at IIDE, (the Indian Institute of Digital Education), known for his great teaching and creativity skills, Meherzad Karanjia is the Career Change Makers Award 2021 “Top Education Based Content Creator” award-winner.
With the world shifting more towards remote work, and lives depending more virtual platforms, digital marketing is becoming an important aspects for businesses, and a job in demand. A fast and emerging industry with trends that change almost every day, digital markets always have to keep themselves updated, upskilled and keeping reskilled with the latest skills.
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For a person who relatively new to the industry, and wants to make a career in digital marketing, this might be a little tedious. This is where Meherzad Karanjia comes in. His experience in digital marketing and designing for more than 17 years in versatile positions, has made him understand the key to success and satisfying clients in the real world.
Meherzad Karanjia design courses based on his real-world experiences, all constantly updates the curriculum to match the pace of the ever-changing trends in the digital marketing industry. He believes that a student shouldn’t limit oneself to just one aspect of digital marketing, but diversify the skills one knows. He makes the courses to include all the interlinked aspects of digital marketing – Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media marketing, Content marketing, Paid marketing, E-commerce, and related topics.
Along with the core skills needed for a digital marketer, Meherzad Karanjia says that soft skills and managerial skills are also equally important. Managerial skills like coordination between team members and team efforts, strategizing tasks are included as part of course, facilitated through groups projects after each module. Training for interviews and practices for pitching clients are also taught. Because digital marketing is an experience-based, a two-month internship is also made mandatory so that they could learn industry practices first-hand.
Before becoming the Chief Learning Officer at the Indian Institute of Digital Education, in 2018, Meherzad Karanjia had worked with startups like as Quikr and Pepperfry to optimize their marketing techniques, making consumer experience a smooth and seamless one. He was also part of leading digital marketing companies like FoxyMoron and Schbang, where he curated content for scaling and upskilling employers, along with integrated media strategies for their clients.
