Bachelors of Arts in Multimedia & Mass Communication

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What is BAMMC? Bachelors of Art in Multimedia and Mass Communication, formerly known as BMM is an undergraduate degree which is of 3 years and in-demand courses after Class 12th. It includes an umbrella of subjects of different channels of communication such as newspapers, television, radio, and the internet.

Media stands as an enticing career option and BAMMC provides a wide range of job opportunities in Journalism, Marketing, Broadcasting, Photography, Public relation, etc. The emergence of social media has brought great advancement in multimedia. Before knowing the scope of BAMMC It is important to know what mass communication and
Multimedia is in our society-

The first and primary function of the media is to provide information to people through different channels, entertainment, and educating the masses about their rights and obligations. Mass communication and mass media opens a door towards a dynamic career and brings a great deal of satisfaction and expression of creativity. If you are a person who has the creativity and is open to new ideas, willing to work hard, dedicated, passionate, and patient then BAMMC is the right course for you. Some of the fields in which you can start your career are-

Journalism

Journalism is an important and most sought-after career option after multimedia and mass communication. It is an activity of gathering, creating, and presenting news for print and non-print media on current events based on facts supported with evidence. Journalists act as the eye and ears of the average person, and often as their mouthpiece. Ideas should be engaging, intriguing, and thought-provoking.

Public Relations

Public Relation is a strategic communication process that builds mutually beneficial relationships between different organizations and the public. PR professionals target a specific audience to build brand support for a brand product or idea. It has a broader scope and works to build relationships with multiple public.

Public Relations, Journalism, BAMMC, Multimedia

Advertising

Having a creative mind with a good grasp of language with which you can spell abound then advertising is the right choice for you. Advertising is the art of conveying a message to the masses in a creative way. It requires hard work, dedication, and thick skin.

Social Media Manager

Someone who can manage, execute, plan diverse responsibilities. Managing the social media presence of a product, brand, organization, or individual. Responsibilities include maintaining brand promotion, company information, and marketing campaigns for their company on various platforms.

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Broadcasting and Production

Broadcast production prepares one for cable, broadcast, and alternate video production. One receives extensive training and experience in audio and video production.

Event Manager

The Event Manager is responsible for running a range of events, conferences, seminars, and exhibitions ensuring that the event is marketed properly. Huge scope of learning and experience.

Event Manager, Multimedia

Scriptwriter

Scriptwriters are responsible for creating stories and narratives for different entertainment mediums and collaborate with producers, directors to draft and redraft their work. They draft a map on which the director can work their magic.

Content Writer

Content writers create write-ups for print and digital content companies to showcase their products/services and try to reflect companies’ ideals. Should have a variety of writing and publishing programs.

Film/Art Director

The Film/Art Director controls the cinematic, technical aspects and visualizes the script. All the creative aspect of work is overlooked by them.

The world needs specialists in multimedia and mass communication with ethics and deep desires, BAMMC is a great degree to voice your talent and contribute something meaningful to society. So what are you waiting for?

By- Saloni Jain

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