Content strategists are responsible for developing content tailored to a company’s objectives and target audience.
Creating a content strategy based on a company's or client's business objectives and a customer's or end user's needs is the primary responsibility of the position.
In this position, creative professionals manage the needs for content and produce deliverables for content strategy across a project life cycle.
Planning, designing, creating, editing, and publishing pertinent material based on the company's business objectives and users' demands are all part of the job description for a content strategist.
The primary responsibility of the strategist is to create a content strategy that supports and aims to accomplish corporate objectives.
Content that has been carefully and deliberately generated attempts to educate, amuse, inspire, and engage potential customers.
Content planning, which includes content creation, curation, planning, and research, is the primary focus of the job description for a content strategist.
You will need to develop these interesting content types as a strategist by coming up with innovative ways to engage the audience online.
conducting extensive study to understand each client profile in-depth
comprehensive investigation and study of consumer trends and thoughts
establishing requirements and content tailored to the brand's customer profiles
Choosing the main and supporting content pillars
preparing the editorial schedule and the content proposal
working together to implement the strategy with content management teams, creative teams, and writers
monitoring the tone and writing style of all content
creating and enforcing content governance criteria for the voice, tone, and style of all material
establishing editorial guidelines to ensure that material is uniform across all delivery channels
Performing regular content audits
monitoring and estimating content ROI
ensuring that content strategy complies with corporate goals
developing and enhancing delivery and promotion strategies for content
examining the effectiveness of the content marketing approach.
Required Personality Traits
Critical Thinker.
Good Listener.
Marketing and SEO Know-How.
Detail-Oriented.
Social Media Savvy.
What Skills Do I Require?
Excellent copywriting abilities are a must; it doesn't matter how well you strategize it if you can't write amazing content. To be able to organize, oversee, develop, and edit material that gets results, you must possess outstanding copywriting skills.
You should be able to decide how content should be packaged for both new and existing customers to persuade them to take business actions. This is a skill in content presentation.
Your ability to deliver content to your audience depends on how you choose to distribute it.
You ought to be skilled in managing and planning marketing efforts.
The ability to design how your content can persuade readers to purchase your good or service can help you as a content strategist generate income.
You will frequently need to manage a variety of projects and individuals, so you need to be able to multitask and be organized.
Editorial acumen - you'll perform rigorous audits to decide which content should be maintained, changed, rewritten, and more.
ability to analyze data and recognize patterns and trends in content marketing
building of teams
having a genuine interest in the objectives and goals of the organization
Details-oriented Leadership abilities
qualities for handling pressure
Work Opportunities
Content Development Specialist, Web Content manager, Digital Content Strategist, Content Curator etc.
Education Path Summary
After 12th
A bachelor's degree is also necessary, preferably in a related field such as English, journalism, communications, marketing, creative writing, technical writing, information management, etc.
After Graduation
individuals with a minimum of three to five years of experience in marketing-related positions such as web writer, content editor, or manager of digital content
Gaining practical experience in digital content production and editing, understanding the fundamentals of SEO, and honing your content strategist skills will give you an advantage over competitors pursuing employment as content strategists.
Internship
The internship is a great way to gain experience in this field.
Famous Personalities in this Field
Aakanksha J.
Salary Range
Senior-Level
The national average salary for a Content Strategist is ₹7,36,376 in India
Growth Prospects
In the last ten years, content marketing has grown like crazy and isn't showing any signs of slowing down. As traditional "push" marketing strategies lose their effectiveness, clever marketers are turning to digital content instead.
Fees Required
Specialised Degree Courses (2 - 3 Yrs)
The average course fee is INR 18,000 to INR 1,00,000.
Competitive Exams with tentative dates
NA
Indian Colleges/Universities
Tansen Sangeet Mahavidhyalaya, Delhi
Institute of Fine Arts, Varanasi
Sir JJ School of Art, Mumbai
The Indian College of Arts and Draftsmanship, Kolkata