UX Designers – Everything you need to know
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Mainly due to the Covid-19 pandemic, we are mostly spending our time indoors leading to an increased demand for digital products and services than ever. The tech industry is booming at a rapid pace creating strong demand for UX professionals in sectors like healthcare, fitness, online education, media and entertainment, logistics and delivery services.
A customer or user should feel great about his purchase- digital or physical product. This responsibility lies with the skilled UX Designer.
What is UX Design?
UX design primary focus is on the interaction between real human users and the routine products and services like industrial design, graphics, interface for apps and websites etc along with physical interaction. This is a multi-disciplinary subject dealing with psychology, business, technology, market research and design.
UX designers are user advocates for a product, ensuring and creating products for the best user experience. They design the complete process of acquisition and integration of a product like branding, design, usability and functional aspects.
Responsibilities of UX Designers
The following are the day-to-day responsibilities of a UX designer:
- Conducting field or desk-based research about the clients they are designed for.
- Review the current website and determine what it is offering.
- Take customer feedback and interact with existing users for website improvements and opportunities.
- Learning about your competitors by researching the market.
- Performing user research and data for the creation of users’ persona.
- Collaborating with UI designers for creating and implementation of attractive and appealing designs.
- Work along with developers for designing user-friendly software.
- Development of wireframes and task flows and conversion of wireframes into mockups like final image, colour and typography.
- Creation of prototypes and perform user testing.
Required Skills
A UX Designer should possess the following skills to succeed in his field:
- Excellent visualization and creativity skills.
- Building of a user-centric approach.
- Excellent analytical and problem-solving skills.
- Awareness of user research and analysis techniques.
- Knowledge of Information architecture along with user testing and usability evaluation.
- Proficient in wireframing and prototyping tools like Sketch, Adobe XD, InVision, UXPin etc.
- Tools like Hotjar, Optimizely, usability hub etc for testing of users and usability features.
Education and Eligibility
- Completion of 10+2 in science stream from a recognized board.
- Pursue Bachelors in Computer applications (BCA) or a degree in UX and Graphics design. Interested candidates can also take up the Integrated Master’s program or diploma courses in design.
- Pursue a master in Design with a specialization in user experience or complete a Master of Computer Applications (MCA). PG Diploma courses and certifications in UX design can also be taken up.
Top Colleges to become a UX Designer
The following is a list of some of the top colleges offering UX design courses:
- Arena Animation, Bangalore.
- National Institute of Design, Ahmedabad.
- National Institute of Fashion Technology, Navi Mumbai.
- Footwear Design and Development Institute, Noida.
- YMCA Institute for Office Management, New Delhi.
- National Institute of Fashion Technology, Chennai.
- VIDM Institute of Design and Management, New Delhi.
Job Profiles of UX designers
The following are some of the job roles a UX designer can work in:
- UX researcher.
- UX writer.
- Information Architect.
- UI/UX designer.
- UX Strategist.
- Visual Designer.
- Interaction Designer.
- Motion Designer.
- UX Design manager.
- Content Strategist.
Employment Industry for UX Designer
The following are the industries where a UX designer can find ample job opportunities:
- Manufacturing Industries.
- Consulting firms.
- Educational Institutions.
- Telecommunication Industries.
- Banks and Financial Services Organizations.
- Software Development Companies.
- E-Commerce and Digital Marketing.
- Social Networking Organizations.
Top Recruiters of UX designers
Salary and Career prospects
In India, the average salary of a UX designer is INR 8.74 LPA. This salary is dependent on a number of factors like skill set or work location or company.
The starting annual salaries of different roles of a UX Designer are as follows:
- UX Designer- INR 3 LPA.
- Information Architect- INR 4 LPA.
- Researcher/ Analyst- INR 3 LPA.
- Content strategist- INR 2.54 LPA.
- UX Design Manager- INR 8.11 LPA.
The job outlook for UX design careers is really good as most of the businesses and organizations are opting for digital presence and creating these websites for product sales and marketing. For these they need skilled and qualified UX designers thereby increasing their demand.
– Samiya Firdous
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