A Website is an online representation of its business. So, businesses should ensure that the website is visually appealing, fully functional in design, features, and navigability. It is the gateway through which potential customers arrive. This is the chance to turn them loyal. Here the need for talented, proficient and experienced web designers comes into the scene.
Web Design is a rapidly evolving industry as digital media has become an important aspect of people lives that depend on the web for their interactions, shopping, information and social life.
Who is a Web Designer?
These professionals combine the creative and technical aspects for building and redesigning functional and engaging websites, web pages and web applications for individuals, businesses and government organizations by using their knowledge of computer programming and graphic design according to clients’ specifications.
Responsibilities
- Regular meeting with clients to assess their needs about website specifications,
- Designing of creative and responsive pages that are engaging and ensuring that they are functional and stable across mobiles, tablets and computers.
- Be informed about latest technological and software developments.
- Creation and designing the layout of the website and testing.
- Make sure that the app and web logic are properly integrated by coordinating with back-end developers.
- Editing the content, debugging the code and re-design of web pages.
- Registration of web domain names and organizing of website’s hosting.
- Designing of graphics, animations and modifying digital photographs.
Educational Qualifications
- Complete 10+2 in science, commerce or arts stream.
- Associate degree in Web Design.
- Bachelors and Master’s Degrees in Web Design.
- Famous degrees are B.Sc in Multimedia and Web Design, M.Sc in E-Commerce and Web Design.
Common Certifications in Web Designing
- CIW Web Design Professional
- PMI Agile Certified Practitioner
- Adobe Certified Expert
Technical Skills required
These designers should be experts in multiple software programs, web applications and computer programs such as:
- The latest version of the Adobe Creative Suite, i.e., In Design, Photoshop, Illustrator, and Dreamweaver
- Wire framing tools
- Knowledge of SEO and keyword strategies
- JQuery
- Javascript
- Enterprise Content Management Systems
- Visual Studio
- HTMLS and CSS3
- WordPress, Squarespace, Wix, and Weebly
- PHP, MySql and jQuery
Top Institutes offering Web Designing courses
- National Institute of Design, Ahmedabad.
- Symbiosis Institute of Design, Pune.
- National Institute of Fashion Technology, Mumbai.
- Srishti School of Art, Design and Technology, Bangalore.
- DJ Academy of Design, Coimbatore.
Job Roles in Web Designing
- Front-End Developer implements visual effects and elements which users can see and interact within the web application.
- Back-End Developer is responsible for server side logic of web application and integration of work done by front end developers.
- Web Application Developer whose task is designing, modifying, coding and layout of the website according to the clients’ specifications.
- Design and Layout Analyst determines the design of layout editors along with formatting of pages and other materials needed for printing or online use.
- Senior Web Analyst is responsible for using cutting edge and latest technologies for creating and maintaining solutions.
- Web Marketing Analyst tasks include online advertising and marketing, Search Engine Optimization (SEO), website analysis, collecting and interpreting data according to clients’ behavior.
Top Companies that employ Web Designers
- HCL
- Value Media
- Infosys
- IIM
- Cognizant
- ORACLE
Employment Areas in Web Designing
- Advertising, design studios
- Software companies
- Freelancing
- Educational Institutes
- Publishing houses
- Audio-visual media companies
- Department stores
- Printing and typesetting firms
- Government and quasi-government organizations
Pay scale of Web Designers
Web Designers earn a decent salary in various areas. Companies pay extremely good salaries to skilled and experienced web designers.
The average entry-level salaries of web designers in various roles per annum are as follows:
- Web Application Developer- Rs 138,377.
- Web Designer- Rs 103,229.
- Front-End Developer- Rs 177,950.
- Back-End Developer- Rs 116,013.
- Senior Web Analyst- Rs 262,229
Career Outlook
Web Designers are always in demand. They help organizations and companies to create an online presence.
As web designing is a multi-skilled role, the initial years of your job will go into learning the skills required to complete the job. After this more responsible roles can be assumed as large-value projects, maintenance of high-profile clients, leader of project teams and also the director of the company.
You can also pursue creative aspects of web design and specialize in it. Some aspects are:
- Graphics
- User-Interface Design
- Interactive-Design
- Front-End Development
- Information Architecture.
Intersected candidates can go for technical aspects of coding and specialize in it. Alternatively, qualify as an educator at a higher education institution.
– Samiya Firdous
