For becoming an ideal corporate communication officer, it is essential to have impeccable communication skills as a facet. It gives you an edge over other candidates who have applied for the same vocation. In today’s competitive global business spectrum, the urge for corporate communication working professionals is increasing.
It is on the rise like never before. If we look at the history of corporate communication then the main aim of this profession was to communicate with consumers or clients with the support of press releases and conferences. Now it is also emphasizing both internal and external communication processes to manifold different opportunities in terms to meet the firm mission and vision.
Corporate communication working professionals are accountable to perform the task likes conceptualization, execution, briefing, supervising and monitoring all the decisive business activities. You have to supervise and manage different PR activities also by being in touch with the PR department of the firm. Last but not least you will be responsible to keep regular track of the communication policies of the organization in terms to execute activities effectively.
The majority of the people presume that corporate communication and public relations (PR) are similar. But in reality, PR is recognized as the crucial part of corporate communication. Because these vocations include brand reputation management and press releases as a practice. Besides this corporate communication inculcates diverse forms of communication with the support of different channels. Explicit or otherwise, that an enterprise utilizes to project itself.
Programs Offered-
Aspirants who want to begin their journey in this discipline has the option to opt for diverse programs like:
- Diploma in Public Relations (PR) and Corporate Communication
- Post Graduate Diploma in Corporate Communication (PGDCC)
Eligibility Criteria:
Although it is considered as the professional qualification degree which is helpful proficiency and impeccable command on diverse topics of corporate communication plays a major role in an individual’s life. It motivates, the seeker to excel in the respective vocation. If you are curious and have the aptitude, then it can be your dream career. So, for assistance, here is the list of eligibility criteria which can help you to carve corporate communication as a career path.
- A formal degree or diploma in Mass Communication, Public relations, advertising, Marketing, and many more discipline can encourage the candidate to get a simple entrance into the professional spectrum of corporate communication.
- Proficient verbal and written communication, excellent flair on business communication, exceptional writing attributes, and immaculate analytical skills are required to publish online content and to build links by connecting with clients and other associated members.
- Candidates who have completed plus two/H.S.C or comparable from any distinct stream can apply and enrol for a bachelor’s degree program which consists of 3 years.
Expected Essential Skills- Leadership attribute, detail-oriented, quick decision-making capability, great organizing skills in terms to control and clear things, ability to wear a different hat as per the requirements, and last but
- not the least, the ability to coordinate or get along with different kinds of people in terms attain advantageous outcomes.
Job Prospects
Young brigades who are extremely passionate or curious about this profession can opt for different careers like communication associate, communication manager, client communication coordinator, marketing communication manager, and many more.
As the industry is shifting, the business is also shifting and the urge to hire corporate communication has also increased immensely. In the future of work where the majority of the job position will get occupied by the machine or robots, the corporate communication will remain the same as it is today as HR because we need humans only to interact and resolve major issues which generally take place.
So, it simply showcases or implies that corporate communications will be an unaffected and evergreen career because every organization needs a team of professionals to manage different roles effectively.
Diverse options are available in the commercial industries, government institutions, advertising industry, event management firm, tourism industry, consultancy organization, financial sector, or as well as non-commercial industries. An individual has the option to join Non-Governmental Organizations (NGOs) also to promote the development programs and projects at both national and international levels. As a corporate communication working professional you can move ahead and establish your own business to begin your very own venture as boss.
Salary Package
The remuneration of the candidate may vary on the size of the firm and one’s expertise in this specific vocation. As fresher, you can earn up to Rs. 15,000 to Rs. 20,000 while those professionals who have completed MBA (Master’s in Business Administration) from esteemed college can get a golden opportunity to earn up to Rs. 20,000 monthly and if the performance is exceptional then the package can also get increased.
The sky is the only limit for corporate communicators and if you are a self-starter corporate communicator then there are no boundaries for you.
-Hruditya Kumar
