YouTube as a Career

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Do you want to let your imagination run wild and free? Do you want a job with no rules? The perfect way to fulfil your dream is to choose YouTube as your career. It is one of the leading social media platforms to date. It has taken the world of the internet by storm. This platform provides you with an opportunity to show the world your creative skills and express your feelings at a global level. There are thousands of YouTubers and YouTube channels that rule the internet.


Is it possible to build a career on YouTube?

Yes, it is possible. It is one of the most upcoming and promising careers in these times. This field provides a tremendous opportunity for growth as well as other benefits such as the ability to express yourself, work flexibility, the opportunity to showcase your creativity, and a chance to gain popularity.

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Some of the ways you can earn money as a YouTuber are-

  • Selling Merchandise: YouTubers can collaborate with brands to come up with their own line of merchandise. It includes t-shirts, makeup, jewellery, beauty products, clothing etc. This can be a great way of promoting yourself as a brand while generating revenue.
  • Become a YouTube partner and monetize videos: After establishing your YouTube channel and having a number of subscribers, you will get an option to become a partner with YouTube. You can earn revenue by allowing YouTube to add advertisements. Every time your advertisement gets viewed by someone, you can earn a certain amount of money.
  • Collaboration with brands: If you have a large fan base and a high net market value, brands will approach you and offer you the opportunity to feature their products in your videos. You can get fees and some added benefits in exchange. To benefit yourself and the brand, you can use images and persuasion skills too.

How to Start a career as a YouTuber?

You don’t have to have any skills or educational qualities to open a YouTube channel. But creating a channel and making it successful requires a lot of hard work and perseverance. Some of the steps to getting started with a career in this field are-

Choose the type and motive of your channel:

It is a crucial step as it helps choose the type of content you want to create and will reflect the message you want to convey. It can be anything, starting from singing and dancing to gaming and technology.

Genres of content on YouTube:

Animation, fashion, blogs, beauty, kids, music, dance, pranks, travel, education, information, cookery, technology, gaming, sports, health, motivation and inspiration etc.

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Develop and polish your content:

Content is the chief requirement of any YouTube video. It cannot rely solely on presentation; it must also contain compelling content. Spend your time conceptualizing your ideas, writing content, and editing to make them perfect.

Use the right equipment:

Poor audio and video quality can make your work dull and undeveloped. So, it is suggested to invest in a good camera, quality lighting and good sound equipment.

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Choose relevant titles and tags:

Giving a title and tags to your video will ensure that your video gets featured in searches and starts getting noticed by a wider audience. Tags are the descriptive keywords that we add to our video to tell YouTube what the video is about and increase its display in related searches.

Stay engaged with your audience:

Youtubers gain their fame and popularity from their subscribers. An engaged and supportive audience is essential to distributing your content and highlighting other brands’products to make more money. If you want to get your video viral and earn extra money, then social media can become an indispensable tool in your kit. Social media platforms like Twitter, Facebook, Instagram etc., help you to increase the reach of your content.

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YouTube lets you follow your passion. Whether you are a writer or a producer, YouTube gives you the choice of following your passion and unleashing your creativity. For opening a YouTube channel, no degree or minimum age is required. You can start it anywhere and anytime with capital or partners. Also, you can work according to your wishes. There is no 9-5 schedule in this career. YouTube is a competitive field, but all you need to have is conviction and understanding. There are plenty of advantages, as YouTube serves as a great portfolio option for videographers and directors.

By – Sanchayita Chattopadhya

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