A media production house is a business organization that helps you bring your story ideas into a physical form. As much as a fantasy may seem fascinating, its reality is based on how well you can produce it. It involves the use of three stages of production – Pre-production, Production, and Post-production. Before getting into the processes, let us understand how one can start a production house.
Contacts
It is said the best time to start a business is around the 30s. You develop enough contacts that can help you set up a business. Such is the case for media production. To be a producer, you still require help from other producers, directors, and or any talent who will help you during the tight financial period of a start-up.
Choose your slots (Niche)
In media production, it is necessary to determine the type of projects your company will be taking. Be it horror, crime, mystery, or artistic. It can help your company achieve an identity.
Pick a name
A proprietor treats his business like a baby. Picking a name is an important process as you don’t want it to repeat and, it should at the same time be special and unique. Often owners choose a name based on their favorite memories. One should make sure to get a trademark to avoid losing the name.
Planning
Starting business like media production requires a lot of resources and planning. An immense amount of paperwork can bamboozle you. Don’t let this get you off track! Have a plan in your mind. How do you wish to start? (concerning projects), what growth are you expecting? and so on.
Space
Make sure to find a good space you can work. It should be easy to find. If you plan on becoming an equipment renter then, you need space to keep the equipment and, to maintain them.
Attorney
With every huge decision comes huge paperwork. Lawsuits may be filed; internal conflicts may take place leaning to financial issues. Hiring an attorney can help you overcome all of it. They can also help in hiring talents during the initial stages of setup.
Funding
If you inherited a large sum of money, Congratulations! Money plays a vital role in starting a production house. Not just to buy the space for your office but for buying or renting equipment like cameras, lights, mics, mixers, props, costumes, or even renting of outdoor locations. The initial process needs good funding. One can always apply for loans or be under the hands of a generous investor, of course with precautions.
Paperwork
It will be one time pain to go through. Every business has serval aspects to look for. Starting from taxes followed by incorporation for minimum liability, mission statement, insurance not just for the house but for the people working there, prone to accidents and loan statements (if any), and licensing. It is where your attorney will play an important role.
Talent acquisition
Every executing team has departments that look into the working of the house. These are the Development team, production team, post-production team, and distributors. These 4 departments are basic and will help you run your house well.
It is where we talk about the stages of production. Pre-production (development team) is the process of idea development. Group of writers, storyboarders, location hunters, musicians, and so on help in the maturation of an idea.
Production is the process where the idea receives a physical form. Characters are actual people with a good sense of costumes for the camera. Shoots are conducted, creative directors examine the shots, voice-overs take place. (Production team)
Post-production involves editing. Footage from the cameras, dubbed voices, foley effects, and so on are all combined to give you the final product (post-production team). Distribution is when you release your produced video to a market. It involves a lot of PR work. Often offenders rise for the grave to jeopardize the hard work. But this is where your attorney can save you! All lawsuits will take care of them. The marketing team will make sure to find the right type of audience that will enjoy the video.
Online Presence
Have social media managers who can help create hype for the video. At the same time, make your production house more appealing to work at. The more talented people you find to work with, the more you shall prosper.
:By – Neha Pandey
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