Digital marketing and advertising are witnessing a tremendous boost in terms of employment, technology, and service. It’s a growing field and will grow even more with the growth in finance. It necessary hence, to keep up with the growth and develop your skills accordingly. If you’re looking at it as a hobby, or if you’re a student or even a professional that is looking to have better employment opportunities and options, then the courses listed about 10 best marketing certifications, courses & Training, Classes are for you.
Best Marketing Certifications Courses
- Marketing Strategy Certification – IE Business School
- Digital Marketing Specialization — The University of Illinois Champaign-Urbana
- Search Engine Optimization (SEO) Certification — University of California at Davis
- Viral Marketing and How to Craft Contagious Content – University of Pennsylvania
- Sales Training: Techniques for a Human-Centric Sales Process — HubSpot
- Marketing Certification: Marketing Mix Implementation Specialization – IE Business School
- The Strategy of Content Marketing – UC Davis
- Social Media Marketing Certification – Northwestern University
- Public Relations Certification for Digital Media Specialization – National University of Singapore
- Introduction to Marketing Certificate Course – University of Pennsylvania
Marketing Strategy Certification – IE Business School
This school has already been featured on this list before. One of the other great courses that IE business school offers is the marketing strategy certification. It is taught by Ramon-Diaz Bernardo, Associate professor at IE business school. It has 4 hours of on-demand7 video and 4 peer-reviewed assignments.
Ranking: 4.6/5
Digital Marketing Specialization — The University of Illinois Champaign-Urbana
The University of Illinois is one of the most prestigious universities in the world. It offers an online certification course that assures you great placements and much better skills. Of course, it is just an addition to your degree and not a bachelor’s in itself, but the addition is good enough. It is a very diverse course that teaches you not only the basics but makes sure you reach the intermediate level. It makes you specialized in digital marketing and the curriculum is updated and wide-ranging.
Ranking: 4.6/5
Search Engine Optimization (SEO) Certification — University of California at Davis
This course has been curated by UC Davis and gives you a career specialization in as little as 4-6 months. This course is available on Coursera for an affordable monthly/yearly fee. It gives your career a great boost since it comes with a certification. It’s highly recognized in the industry and hence comes with its own perks and benefits. It’s also highly rated.
Ranking: 4.5/5
Viral Marketing and How to Craft Contagious Content – University of Pennsylvania
This course is taught by Jonah Berger who is the Associate professor at the University of Pennsylvania. The course contains 2 hours of video and 4 required quizzes. It offers a certificate of completion. It has 4 subgroups, and they are as follows:
- What makes ideas sticky?
- How social influence shapes behavior
- The power of word of mouth
- Social networks
This course is designed to make students understand how complex yet simple marketing is.
Ranking: 4.4/5
Sales Training: Techniques for a Human-Centric Sales Process — HubSpot
It has ratings of 4.6 and is offered by HubSpot. It teaches what it says, a very human-centric process to pitch and get sales. It deals with human psychology and how customers are attracted to a certain product, not just because of the product but bevy of how it is pitched. It provides good training to beginners about how humans approach commodities and how to get your product to sell.
Ranking: 4.1/5
Marketing Certification: Marketing Mix Implementation Specialization – IE Business School
IE business school is known to provide the best of certification courses. One of the reasons being, their courses are said to be very diverse and yet niche. What this means, is that although it focuses on one single topic, it makes sure to cover all aspects and loopholes in it. This course specifically covers multiple topics. This course has 13000+ students enrolled in it. It is 100% online and has subtitles in English, Mongolian, Chinese, Korean and many more languages.
Ranking: 4.7/5
The Strategy of Content Marketing – UC Davis
You know a university offers good courses when it features twice in the same list. Also, one of UC Davis’s top courses is based on how to go about digital marketing. This course has a whopping 32000+ students enrolled in it and is again, 100% online. This course is a partnership between CopyBlogger and UC Davis. It has ratings of 4.5. It is an intermediate level course and can be completed within 4-5 weeks.
Ranking: 4.6/5
Social Media Marketing Certification – Northwestern University
This course is led by Medill IMC lecturer, Randy Hlavac and is one of the most popular courses out there. Offered by the northwestern university, it’s certificate is well recognized in the industry. But this isn’t the only reason to take this course. Its syllabus is very diverse and inclusive. It has multiple notes and suggestions from students. It boasts of great reviews and has bonus materials that come with each toolkit.
Ranking: 4.6/5
Public Relations Certification for Digital Media Specialization – National University of Singapore
This course has 5 sub-topics as follows:
- Establishing a professional ‘self’ through effective intercultural communication
- Strengthening your widening network
- Engaging in Persuasive and Credible Communication
- Becoming part of the globalized Workplace
- Effective communication in the globalized Workplace – The capstone
Basically this is an all-inclusive course with high ratings and a valuable certification from Coursera.
Ranking: 4.7/5
Introduction to Marketing Certificate Course – University of Pennsylvania
This course is taught by the top 3 faculty at Wharton. Barbara E. Kahn, Peter Fader, and David Bell teach this course. It has been ranked the world #1 marketing course of all time. It offers a very good insight into this particular field and how things work. This course is skill-based and it’s very extremely valuable. It offers 6 hours of video and 4 required quizzes to complete the course.
Ranking: 4.6/5
Here was a brief description of the Best Marketing Certifications Courses which can turn out to be really effective when learned with the true and required dedication. you can also go for other courses like Best Big Data Certification & Courses, Best LinkedIn Marketing & Sales Courses, etc. Happy learning.!
