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The job of a UX designer used to conjure images of know-it-all people who understand a lot about the interaction between a system and its users. But, as the industry grew, so did the responsibilities and tasks of a UX designer. Therefore, being a jack of all trades doesn’t work anymore.
Nowadays, companies are happy to work with specialized designers – people who specialize in a tiny bit of what it means to be a UX designer (analysis, graphic creation, business flow management, and so on). Knowing about the different UX design roles will help you make the best choice, and that’s why we will cover some of the typical UX roles and how they aid the user experience design process.
By the end of this article, you should have an idea about the different UX roles, what they do.
In a nutshell, the job of a UX/UI designer is all about creating the best user experience when interacting with a product/service. For this, specialists focus on user research, workflow analysis, branding strategies, and more to understand the target audience and the needs the product/service can solve.
Here are a few of the most common responsibilities assigned to this job:
Overall, the job of a UX designer is to understand both the product/service and the target audience in order to allow the two parties to interact in an optimal manner. Now, this is quite a big job, which is why UX designers go for different specializations such as visual designer, product designer, researcher, and so on.
Moving forward, we’ll discuss some of the most common specializations and the main skills required for each.
The job of a Visual Designer (in a nutshell) is to create product prototypes based on the design instructions they receive from the team. These specialists also help run early usability tests to see how users interact with the prototype and propose adjustments.
Plus, Visual Designers are also involved in creating the visual aspect of the branding. For this, they will design and maintain a database of icons, colors, and imagery that ensures branding consistency moving forward.
As the name says, these specialists are deeply involved in designing the product. But, they’re also part of understanding how the product will fare in the long term. So, they have to plan the roadmap of the product to guarantee its success in the future (not just the short term).
Product designers must collaborate with other UX specialists and departments (such as marketing or sales) to identify all the aspects that matter for the product’s success on the market.
These guys focus more on analysis and logic than creativity and originality. Their job is to collect and analyze all sorts of data in order to sketch the overall architecture of the product and its future road in the market.
While it may not sound as fun as the other UX roles, researchers are critical for the success of any product launch. These specialists use qualitative and quantitative research to understand the target audience and their needs. Due to their research, Visual and Product Designers can be confident that they are creating a useful product/service.
Content strategists start their work after the product is ready for the market. Their job is to create compelling copy that helps promote the product to the right audience. They do so by highlighting its features and making sure the audience understands how to use it to solve their problems or fulfill their needs.
Overall, UX design can be a great career path for anyone interested. However, it’s important to understand the differences between each role in order to know which specialty best fits your skill set and aspirations.