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Words can create magic like a cool breeze in the summer. But the trouble comes to light when you have to play with words and have to capture the minds of the reader at the same time. Sometimes writing content for a website may seem to be an overwhelming task to do but in the long run, it is one of the most effective, cost-efficient, and it can be the best marketing strategies to drive leads and sales. If you are a beginner or someone who is trying to figure out the road of writing content for a website, then there are some tips and strategies given below which are broken down into bite-sized actionable clips that you can use immediately to take your content on another level.

10 Things to keep in mind for web content writing

1. Get a clear picture

Before you put your pen on the paper, you need to get a clear picture of the topic you are going to write about. Suppose you have to go to a new place and if you don’t know the roads, then probably you are going to lose. Likewise, in writing content, you need a clear picture regarding the topic or otherwise, you will lose the effectiveness of the content. For better content, you can check out different websites, videos, or read books. With well researched and informative content, your audience will come back again and again whenever they will face confusion or a problem.

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2. Target your audience

Capturing your reader’s interest is the biggest challenge you will face. Let’s make it simple, even if you give your best you can’t please everyone and that’s why you need to have a target audience. You need to write according to their interest. Suppose your target audience is teenagers, then writing on career, productivity, or mental health will be the best option to get started.

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3. Search Engine Optimization

SEO is a broad term that is a mixture of art and science which helps to get pages to get a higher rank in search engines such as Google. You need to find a small keyword with less competition. You need to figure out that what the audience will type in the search bar when they are searching about a specific topic. There are a lot of apps and applications available that can help you carry this purpose.

4. Keep it on point

Writing in short and on point makes the content more interesting. Making the content short doesn’t mean to make it less informative. Avoid making your content wordy. Long paragraphs will make the audience bore and if they can’t find their answer in one go, then they are surely going to switch to other websites. Make short but sweet is an art, and it’s not everyone’s cup of tea, but if you can master this art, it will take you to another level.


5. Simple yet creative

You need to keep in mind that you are not writing a fictional story or poem and that’s why you have to avoid being highly artistic. Not everybody is from literature background. Likewise, you also need to avoid the scientific term because not everyone will get it. That’s why you need to use simple words which everyone can easily understand without searching the dictionary. But being too simple will make the content boring that’s why it is important to carry creativity side by side.

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6. Edit

There is no way to skip editing if you need high-quality content. After writing your article you should check if it is too wordy, has spelling or punctuation mistakes, or is there anything to add. Editing helps you to not miss out on anything.

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7. Read from the perspective of the reader

To get high-quality content, put yourself in the reader’s shoe. Reading from a different perspective will let you find out your mistake or you can ask someone to help you out and give reviews. Feedback is the recipe for quality content.

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8. Add visuals

If your article is completely text-based, then you might rethink. According to Forbes, articles with visuals get 94℅more views than articles without visuals. Visuals not only make your content colorful but promising. The only condition is that you need to use the picture to which the audience can easily relate.

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9. Original content

If you want to make a mark in the long run, then you have to come out with your original content. Make sure that you solve the problem of the audience in the best way possible which makes you stand out from the crowd. Originality is the key to a masterpiece.

10. Be honest

The most important thing to keep in mind while writing for a website is, to be honest. Don’t exaggerate or fake it. Be straightforward with your answer. Remember, your content is the reflection of your mind and tell the truth as it is. Being honest will make sure that your audience will come to you like a wave to the shore.

By – Swarnali Bhattacharjee

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