Harsh Oswal

Benefit of MBA in marketing


by Harsh Oswal
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RE: Benefit of MBA in marketing

Aditya Sisodia
Aditya Sisodia
Verified Career Expert
Career Consultant & Facilitator I Corporate Trainer I Professional Speaker
  • Noida

Hi Harsh,

Welcome to careerguide.com, since you have asked about benefits of MBA marketing I presume that somewhere back of your mind you are inclined towards doing MBA with specialization in marketing.

Nw what you need to note here Marketing is a subject in MBA curriculum, you need to be clear for taking marketing as a major. 

DO you want to take marketing as a subject since you want to understand in depth about brands, sales, distribution, pricing, consumer behavior, product life cycle and how does one company differentiate itself from its closest competitor and other questions?

Or are you tempted to take for the simple reason that everyone around you is taking marketing or the college you have shortlisted has the highest package in marketing profiles?

Remember the idea of studying any subject is to understand basic conceptual knowledge and also to prepare yourself for job opportunites in the chosen domain. 

As marketing has numerous opportunities that are totally dependant on your aptitude and interest.

The strategy is to first find out which profile in marketing you want to opt for and then you would like to see yourself working in the profiles in coming years ahead.

For this, you need to do a lot of homework from searching profiles on job portal, LinkedIn, social media, to meeting people in marketing profiles, to talking to your college seniors, to going through your college placement brochure understanding what all companies visit campus and what package they offer and what is te growth in those sectors. 

Mind you this is not going to be easy as you need to prepare an exhaustive list of all the options you have come across, taking into consideration numerous factor also such future road map, your interest and your long-term aspiration in the chosen line of work. 

Marketing is good subject from an academic standpoint and also at the same point, you need to ensure that your personal and professional interest coverage in term of package and profile you are expecting. 

Don't just opt package that everyone around you is taking for the simple reason that other have chosen, ask them their understanding, ask your parents who they know in the marketing field you can speak to, your relatives, your cousins, your faculty and your Sr. and then also attended job fairs and apply online, give some mock interview as such you will be prepared to face real tuff challenges that you will face when you start working on ground.  

MBA is a form of higher education that will open better opportunity for you to start  in compared to others who are non-MBA as you will be recruited under management trainee program and also you will get better package, compared to if you are recruited off campus where you will be treated as another candidate under walk-in pool of applicants and competition will be very high and also package will be low.

You should start with goal setting for understanding the prospect for Marketing as a career, and you should do it in terms of short-term, mid-term, and long-term professional goals.

In case you still feel that you need to work and look out for marketing opportunities in internship/ part-time project/ and full-time work as such you will be in better understanding of the scope of work, you will be doing as also you will be responsible for incoming times ahead.

You need to aware and also precise of all the work that you can do, once your MBA is completed and also you take a decision of working from a long-term perspective.

 

Hope you would be able to get some idea as to how you should prepare and track your progress.

Wishing you all the best for yoru future endavor.

 

RE: Benefit of MBA in marketing

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