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Hello Student..
you want to know the importance of academic background in marketing field, I think you need not to worry that much as it is not at all important to have a academic if you already have a good experience in the same field.
As per my knowledge in marketing field experience matters more than academic background in any case. You should be more aware of day to day suffering of marketing field rather than theoretical knowledge. Yeah in any day you will better relate if have some basic knowledge about the marketing filed and sector but all is theoretical which can vary a lot in daily working environment. You will know only you came across that situation and got some practical knowledge in the same field. The background will only give you some guideline but at the end you have to see and analyse the situation and react accordingly which will varies from theoretical concept.
Again it is always better to move ahead in a smooth way so better to take a career in marketing after getting some basic knowledge in it. Some courses like MBA in marketing, PDGM in marketing are there to gain knowledge about the basic terms , normal process and procedure and some real time cases studies to help you to have more advantage on your career path. Apart from this if you already worked in marketing and cannot to studies any more do not worry any day you are equivalent to a academic background person so just relax and focus on your work.
Hope above all explanations made you more clear in your head about where you stand what you need to do to move ahead in career path. In case still some doubts are there do come back to us with more specific query to answer we will try our best. Now you can see your future in a better perspective and positive way, just focus to improve your skills and talent.
All the best for your future and career growthThank you
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