Nilesh Shirgaonkar

Entry in digital marketing for MBA's

How should an MBA Marketing person with 6 years experience in conventional marketing enter in digital marketing? I have seen that if I go for SEO interviews, they look at me strangely and ask what I am I doing here and why I am I leaving marketing? I feel very awkward as if I have entered in some wrong place.In which aspect of online marketing should a person of MBA caliber fit into? SEO / Search engine marketing / Social media marketing? Regards, Nilesh


by Nilesh Shirgaonkar
2 answers
| Share :

2 answers

RE: Entry in digital marketing for MBA's

Dr. Anand Wadadekar, PhD
Dr. Anand Wadadekar, PhD

Dear Aspirant,

The reaction of the interviewers is right.

For SEO position, master knowledge of Marketing is not required. Definitely, SEO is a technique of marketing and not core Marketing.

You may be of help in Strategy for Digital Marketing, Business Development through online media.

SEO is technical, whereas Marketing is not.

Best wishes

RE: Entry in digital marketing for MBA's

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hi Nilesh,

Till now even I did not know this fact unless and until you posted it here that we do not need actual marketing knowledge when it comes to online marketing.

I do agree with the counselor above, that SEO is technical, whereas Marketing is not.

Thus interviewers find you to be over qualified, i.e, the MBA degree or under qualified, i.e, your knowledge regarding online marketing process.


Here I would request you, if you are planning for jobs in Digital marketing, enhance your knowledge regarding software and animation, coral draw etc.
Online marketing is communicating with the client but not face to face but via the virtual medium and MBA does not cover the virtual mode of communication.
But your marketing knowledge in terms of convincing people will definitely come in handy, when it comes to dealing with associates with whom you need to get your work done.

So before you apply for the SEO position, get updated with knowledge regarding animations, web designing, coral draw and software programming.

Hope this helps.

Wish you good luck...........

In order to post replies to the question: "Entry in digital marketing for MBA's"

Post Reply

Latest Answers

Which is better to do graduation b.com or bba

At the graduate level, B.Com offers better job opportunities as compared to BBA. Although there are various job opportun .. READ MORE

I wish to pursue my career in bank

Thanks For Share Your Question With us. If you Want to Get a Government job in Banking Sector RBI Grade B is the Best Option For You to Get a High Sal .. READ MORE

how to become CA

The articled training is of 3 years and a CA student can either appear for CA Final exam after completing the articled training or .. READ MORE

can i get a bank job after 12th

Hello, Most Bank Jobs requires a Graduation degree to apply. So in my opinion, you cannot apply for bank jobs after the 12th. After Complete Graduatio .. READ MORE
Most Popular
Caching Date: 8/4/2021 8:07:48 AM