Nilesh Shirgaonkar

Entry in digital marketing for MBA's

How should an MBA Marketing person with 6 years experience in conventional marketing enter in digital marketing? I have seen that if I go for SEO interviews, they look at me strangely and ask what I am I doing here and why I am I leaving marketing? I feel very awkward as if I have entered in some wrong place.In which aspect of online marketing should a person of MBA caliber fit into? SEO / Search engine marketing / Social media marketing? Regards, Nilesh

by Nilesh Shirgaonkar
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RE: Entry in digital marketing for MBA's

Dr. Anand Wadadekar, PhD
Dr. Anand Wadadekar, PhD
Verified Career Expert
Founder & CEO: Discovering Careers India
  • pune

Dear Aspirant,

The reaction of the interviewers is right.

For SEO position, master knowledge of Marketing is not required. Definitely, SEO is a technique of marketing and not core Marketing.

You may be of help in Strategy for Digital Marketing, Business Development through online media.

SEO is technical, whereas Marketing is not.

Best wishes

RE: Entry in digital marketing for MBA's

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hi Nilesh,

Till now even I did not know this fact unless and until you posted it here that we do not need actual marketing knowledge when it comes to online marketing.

I do agree with the counselor above, that SEO is technical, whereas Marketing is not.

Thus interviewers find you to be over qualified, i.e, the MBA degree or under qualified, i.e, your knowledge regarding online marketing process.


Here I would request you, if you are planning for jobs in Digital marketing, enhance your knowledge regarding software and animation, coral draw etc.
Online marketing is communicating with the client but not face to face but via the virtual medium and MBA does not cover the virtual mode of communication.
But your marketing knowledge in terms of convincing people will definitely come in handy, when it comes to dealing with associates with whom you need to get your work done.

So before you apply for the SEO position, get updated with knowledge regarding animations, web designing, coral draw and software programming.

Hope this helps.

Wish you good luck...........

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