Puja Roy

How the role of a Public Relations Executive has changed over the years and what it will be like in the future?

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by Puja Roy
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RE: How the role of a Public Relations Executive has changed over the years and what it will be like in the future?

Preeti Taneja
Preeti Taneja
Verified Career Expert
Dy. Manager Education & Counselling, Welspun India Limited
  • Chandigarh

PUBLIC RELATIONS HAVE ENORMOUS POTENTIAL FOR GROWTH IN INDIA. IN EACH AND EVERY SECTOR OF ECONOMY , THE PR ROLE HAS BECOME WELL ESTABLISHED. THE PUBLICIST IS OFTEN THE MIDDLEMAN BETWEEN THE HIGH PROFILE PERSONALITY AND MEMBERS OF THE MEDIA. PR EXPERT ESTABLISH RELATIONSHIPS WITH PEOPLE WORKING IN RADIO, TELEVISION, PRINT ETC TO INFORM THEM ABOUT THE CLIENT'S WORK AND ACHIEVEMENTS. PR EXPERTS ALSO PERFORM DAMAGE CONTROL



ATTEMPTING TO COUNTERACT ANY UNDESIRABLE PRESS COVERAGE THE CLIENT RECEIVES. ALL ORGANIZATIONS WHETHER IT IS PUBLIC SECTOR UNDERTAKING OR PRIVATE ENTERPRISE HAVE IN HOUSE PUBLIC RELATIONS DEPARTMENT FOR ORIGINATING AND IMPLEMENTING A PUBLIC RELATION PROGRAM GEARED TO ITS MANAGEMENT REQUIREMENTS. THE PUBLIC RELATIONS OFFICER IS RESPONSIBLE FOR KEEPING A CLOSE WATCH OVER THE REPUTATION AND PUBLIC IMAGE OF THE ORGANIZATION , DEVELOP AND IMPLEMENT COMMUNICATION STRATEGIES FOR THE ORGANIZATION, ADVISE MANAGEMENT ON COMMUNICATION ISSUES AND STRATEGIES , RESPOND TO INQUIRIES FROM THE PUBLIC, MEDIA AND OTHER ORGANIZATIONS ,



ARRANGE INTERVIEWS WITH JOURNALISTS , PREPARE AND DISTRIBUTE NEWS RELEASE S AND MAKE STATEMENTS TO THE MEDIA, WRITE AND EDIT AND ARRANGE THE PRODUCTION OF NEWSLETTERS, IN HOUSE MAGAZINES, PAMPHLETS AND BROCHURES, ASSIST IN PREPARING ORGANIZATIONAL DOCUMENTS SUCH AS ANNUAL REPORTS AND CORPORATE PROFILES, WRITE SPEECHES, PREPARE VISUAL AIDS AND MAKE PUBLIC PRESENTATIONS , OVERSEE PRODUCTION OF VISUAL, AUDIO AND ELECTRONIC MATERIAL , INCLUDING MANAGING WEBSITES, ORGANIZE SOCIAL EVENTS SUCH AS VISITS , EXHIBITIONS AND FUNCTIONS , CONDUCT WORKSHOPS AND MEDIA TRAINING INTERNALLY , AND MANAGE A COMPANY OR ORGANIZATION RESPONSE TO IMPORTANT ISSUES AND IN TIMES OF CRISIS.

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