Puja Roy

How the role of a Public Relations Executive has changed over the years and what it will be like in the future?

Kindly don't miss out any point in answer


by Puja Roy
1 answer
| Share :

1 answer

RE: How the role of a Public Relations Executive has changed over the years and what it will be like in the future?

Preeti Taneja
Preeti Taneja
Verified Career Expert
Dy. Manager Education & Counselling, Welspun India Limited
  • Chandigarh

PUBLIC RELATIONS HAVE ENORMOUS POTENTIAL FOR GROWTH IN INDIA. IN EACH AND EVERY SECTOR OF ECONOMY , THE PR ROLE HAS BECOME WELL ESTABLISHED. THE PUBLICIST IS OFTEN THE MIDDLEMAN BETWEEN THE HIGH PROFILE PERSONALITY AND MEMBERS OF THE MEDIA. PR EXPERT ESTABLISH RELATIONSHIPS WITH PEOPLE WORKING IN RADIO, TELEVISION, PRINT ETC TO INFORM THEM ABOUT THE CLIENT'S WORK AND ACHIEVEMENTS. PR EXPERTS ALSO PERFORM DAMAGE CONTROL



ATTEMPTING TO COUNTERACT ANY UNDESIRABLE PRESS COVERAGE THE CLIENT RECEIVES. ALL ORGANIZATIONS WHETHER IT IS PUBLIC SECTOR UNDERTAKING OR PRIVATE ENTERPRISE HAVE IN HOUSE PUBLIC RELATIONS DEPARTMENT FOR ORIGINATING AND IMPLEMENTING A PUBLIC RELATION PROGRAM GEARED TO ITS MANAGEMENT REQUIREMENTS. THE PUBLIC RELATIONS OFFICER IS RESPONSIBLE FOR KEEPING A CLOSE WATCH OVER THE REPUTATION AND PUBLIC IMAGE OF THE ORGANIZATION , DEVELOP AND IMPLEMENT COMMUNICATION STRATEGIES FOR THE ORGANIZATION, ADVISE MANAGEMENT ON COMMUNICATION ISSUES AND STRATEGIES , RESPOND TO INQUIRIES FROM THE PUBLIC, MEDIA AND OTHER ORGANIZATIONS ,



ARRANGE INTERVIEWS WITH JOURNALISTS , PREPARE AND DISTRIBUTE NEWS RELEASE S AND MAKE STATEMENTS TO THE MEDIA, WRITE AND EDIT AND ARRANGE THE PRODUCTION OF NEWSLETTERS, IN HOUSE MAGAZINES, PAMPHLETS AND BROCHURES, ASSIST IN PREPARING ORGANIZATIONAL DOCUMENTS SUCH AS ANNUAL REPORTS AND CORPORATE PROFILES, WRITE SPEECHES, PREPARE VISUAL AIDS AND MAKE PUBLIC PRESENTATIONS , OVERSEE PRODUCTION OF VISUAL, AUDIO AND ELECTRONIC MATERIAL , INCLUDING MANAGING WEBSITES, ORGANIZE SOCIAL EVENTS SUCH AS VISITS , EXHIBITIONS AND FUNCTIONS , CONDUCT WORKSHOPS AND MEDIA TRAINING INTERNALLY , AND MANAGE A COMPANY OR ORGANIZATION RESPONSE TO IMPORTANT ISSUES AND IN TIMES OF CRISIS.

In order to post replies to the question: "How the role of a Public Relations Executive has changed over the years and what it will be like in the future?"

Post Reply

Latest Answers

I am very passionate in graphic design/visual communication. I have learnt painting since my childhood. I am fascinated by visual effects and special effects also. Can you please tell me how do I develop a career in visual communication/special effects?

Hi Ranjay, You can start to hone your craft in design by working in a design firm or freelance. This will be a great opportunity for you to build up y .. READ MORE

i want to know best coaching Institute for ibps po in delhi

Chahal Academy is the Best IAS coaching institute in Delhi. Our teaching staff have years of experience and the way they present lectures is simple an .. READ MORE

I am Achintya, Male, 32 years of age, having more than a decade experience in IT technologies, by profession I am a Application Developer, focusing mainly on Adobe Technologies. Started my career as a web designer, and worked in the creative domain for

Becoming an Android developer is straightforward , but becoming a successful Android developer and standing out from the remainder  .. READ MORE

How to answer this question “Do you enjoy hard work”

no i don't ! .. READ MORE
Most Popular

I am Achintya, Male, 32 years of age, having more than a decade experience in IT technologies, by profession I am a Application Developer, focusing mainly on Adobe Technologies. Started my career as a web designer, and worked in the creative domain for

Becoming an Android developer is straightforward , but becoming a successful Android developer and standing out from the remainder  .. READ MORE

How to answer this question “Do you enjoy hard work”

no i don't ! .. READ MORE

I want became a hacker ...so what should i have to do?

In computer security, a hacker is someone who focuses on security mechanisms of computer and network systems. You can go with the following steps, 1. .. READ MORE

How to make a career in hacking?

To start your career in ethical hacking, first, collect all information related to it, like everything about hacking, what subparts n topics in it, Wh .. READ MORE
Caching Date: 10/1/2020 2:04:27 PM