Puja Roy

How the role of a Public Relations Executive has changed over the years and what it will be like in the future?

Kindly don't miss out any point in answer

by Puja Roy
1 answer
| Share :

1 answer

RE: How the role of a Public Relations Executive has changed over the years and what it will be like in the future?

Preeti Taneja
Preeti Taneja
Verified Career Expert
Head Guidance & Counselling at Project Wisdom, CSR initiative of Canam Consultants Limited, Chandigarh
  • Chandigarh

PUBLIC RELATIONS HAVE ENORMOUS POTENTIAL FOR GROWTH IN INDIA. IN EACH AND EVERY SECTOR OF ECONOMY , THE PR ROLE HAS BECOME WELL ESTABLISHED. THE PUBLICIST IS OFTEN THE MIDDLEMAN BETWEEN THE HIGH PROFILE PERSONALITY AND MEMBERS OF THE MEDIA. PR EXPERT ESTABLISH RELATIONSHIPS WITH PEOPLE WORKING IN RADIO, TELEVISION, PRINT ETC TO INFORM THEM ABOUT THE CLIENT'S WORK AND ACHIEVEMENTS. PR EXPERTS ALSO PERFORM DAMAGE CONTROL



ATTEMPTING TO COUNTERACT ANY UNDESIRABLE PRESS COVERAGE THE CLIENT RECEIVES. ALL ORGANIZATIONS WHETHER IT IS PUBLIC SECTOR UNDERTAKING OR PRIVATE ENTERPRISE HAVE IN HOUSE PUBLIC RELATIONS DEPARTMENT FOR ORIGINATING AND IMPLEMENTING A PUBLIC RELATION PROGRAM GEARED TO ITS MANAGEMENT REQUIREMENTS. THE PUBLIC RELATIONS OFFICER IS RESPONSIBLE FOR KEEPING A CLOSE WATCH OVER THE REPUTATION AND PUBLIC IMAGE OF THE ORGANIZATION , DEVELOP AND IMPLEMENT COMMUNICATION STRATEGIES FOR THE ORGANIZATION, ADVISE MANAGEMENT ON COMMUNICATION ISSUES AND STRATEGIES , RESPOND TO INQUIRIES FROM THE PUBLIC, MEDIA AND OTHER ORGANIZATIONS ,



ARRANGE INTERVIEWS WITH JOURNALISTS , PREPARE AND DISTRIBUTE NEWS RELEASE S AND MAKE STATEMENTS TO THE MEDIA, WRITE AND EDIT AND ARRANGE THE PRODUCTION OF NEWSLETTERS, IN HOUSE MAGAZINES, PAMPHLETS AND BROCHURES, ASSIST IN PREPARING ORGANIZATIONAL DOCUMENTS SUCH AS ANNUAL REPORTS AND CORPORATE PROFILES, WRITE SPEECHES, PREPARE VISUAL AIDS AND MAKE PUBLIC PRESENTATIONS , OVERSEE PRODUCTION OF VISUAL, AUDIO AND ELECTRONIC MATERIAL , INCLUDING MANAGING WEBSITES, ORGANIZE SOCIAL EVENTS SUCH AS VISITS , EXHIBITIONS AND FUNCTIONS , CONDUCT WORKSHOPS AND MEDIA TRAINING INTERNALLY , AND MANAGE A COMPANY OR ORGANIZATION RESPONSE TO IMPORTANT ISSUES AND IN TIMES OF CRISIS.

In order to post replies to the question: "How the role of a Public Relations Executive has changed over the years and what it will be like in the future?"

Post Reply

Latest ANSWERS

Namaste!!! am Karan, i love vehicle alteration and designing.i wanna work for few years and start p my own set up.My question is 1. what are the related courses i should attend along with automobile engineering?2.which is the best college?india or abroa

Hello, To make career in the Auto mobile Engineering you must prepare for the JEE Exams that provides the best opportunities for the Engineering aspir .. read more

Is NEET exam necessary to become a Psychologist? What are the subjects necessary for it?

No, not at all. See, you are confused between a Psychiatrist and Psychologist.  A psychiatrist is a doctor which helps patients with mental probl .. read more

How to become commerce lecturer after competing MCOM?

Hello, I appreciate your decision to become a commerce lecturer You can prepare for the NET Exam and become a lecturer in Universities and Colleges ac .. read more

National counsel for indian education IS CAN RECRUIT ALL POSITIONS?

Hello, The UGC Board recruits the aspirants from Different subjects on the position of lecturers and Researchers.The NET Exam is held every year and s .. read more
Most Popular

What is the procedure to join Indian Navy after class 12th

How join navy after 12 th   .. read more

what to do after polytechnic

Marketing & sales  .. read more

What are top 10 colleges for Jewellery Designing in the world?

Jewelry Designing is an art & profession of designing & creating jewelry.  Top 10 Jewelry Designing Colleges in the world :- () Arch Coll .. read more

What others lines i m eligible for after doing b.p.t except m.p.t in india and outside india

Apart from MPT, you can do the rehabilitation fellowship courses where you will get an expertise in the core components of rehabilitation. Know about .. read more
Caching Date: 4/26/2018 3:14:28 AM