JYOTI RANJAN

How to begin career in the field of Digital marketing

How to enroll for the digital marketing course. Please suggest me some good institute.

by JYOTI RANJAN
1 answer
| Share :

1 answer

RE: How to begin career in the field of Digital marketing

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Unorganised Sector


I am sure the picture above explains your question.

This is a digital world.
We are completely a techno savvy people. So before we invest or buy products we first make a complete search of it online and tread reviews about it, and hen decide.

So Digital marketing is mainly advertising your product online and reaching to the masses.
right from web banners, ad campaigns, mobile Applications, blog posts etc are forms of Digital marketing. It is quite cost effective, flexible, instant response, faster mode of reaching, and majorly convenient.

Digital marketing includes:
  1. Social Media
  2. Content Writing
  3. SEO/ SEM
  4. Data Analysis
  5. Designing.

Now you could choose a specialization depending on your potentials and strength.

To get into a little detailing. Say XYZ wants to start a Counseling business and approaches you. You as a digital marketing person depending on your specialization or as a whole person would go through the process listed below:

  1. Search Engine Optimization (SEO):Includes aresearchinto Google search, keywords used, Google searchoptimization, Blogging and link building. As a Counselor business, what is the general keywords clients use???
  2. Search Engine Marketing (SEM): Includes marketing the search engine of the customer. Mostly market the search engine through research and then by using google ad-words, pay per clicks,paid campaign etc. The website is created, now with the help of Ad-words Counseling business is promoted, and the more a person logs on to the site,the client business reaches the masses.
  3. Social Media Marketing (SMM) :Spread the product through the help of Social media like facebook, you tube, instagram, linked-in,twitter etc. Spreading the clients business through ads on Social networking sites, which are accessed daily.
  4. E-Mail Marketing: Promote with the help of e-mails,like newsletters send through mails, e-mail surveys,all linked to the customers site. Making newsletters or pamphlets and spreading it through mails.
  5. Mobile Marketing: Reaching the masses through mobile ads, SMS, MMS, Push notifications, Bluetooth etc. Spreading the word of counseling through Mobile apps.
  6. Web Marketing: Use Web media to promote through ads on google, yahoo and so on....Basically checking how much the product has reached the masses.

Your additional knowledge related to web designing, graphics, Animations would definitely be handy.

As such earlier there were no courses, but now-a-days top companies are providing you courses on Digital Marketing like IBM,Siemens and so on.

Other than that you could get a certificate or Diploma courses from:
  1. NIIT
  2. DonBosco Centre for learning provides a PG Certificate course in Digital Marketing
  3. IAMAIL .check www.iamail.com

All the very best....

In order to post replies to the question: "How to begin career in the field of Digital marketing"

Post Reply

Latest ANSWERS

Procedure of B.Ed entrance exam? Can I get a government job after passing B.Ed exam? How can I apply for it?

Hello Dear Krish , A warm welcome to Career Guide.com Thanks for visiting us and writing us your career query. Students who love to work with the kids .. read more

What are the opportunities in central government after completing MBBS? What will be the approximate pay scale?

Hello There, A warm welcome to Career Guide.com Thanks for visiting us and writing us your career query. Medical career is first prepared career optio .. read more

Which is a better stream Science(bio) or Humanities?

Hello Jatindra,  Good question but unfortunately cannot be answered. Mainly because the two streams cannot be compared, as comparision happens be .. read more

What are the opportunities in government sector for CS student?

Hello Dear Ashih A warm welcome to Career Guide.com Thanks for visiting us and writing us your career query. It seems that you have complete your comp .. read more
Most Popular

What are the books that every Mechanical Engineer must read?

Probably it would be difficult to prepare down a complete and comprehensive list of books to follow by every mechanical engineer,as the different spec .. read more

Do 12th board marks have any importance in jee mains

Hello,  Yes there is importance of class 12 marks in jee main 2017 bcoz the rank will be decided by the percentile formula in which there is a we .. read more

Can you tell about the job description of a typical animator?

Hi   Being Creative is always appreciable, this ability is especially  inborn . Animator Do require concentration with abstract thinking. Cr .. read more

I complete my graduation n I want to know what do after b.comi have a interest in upsc exam but side by side other options r available fr m?

Hey, Just completing your graduation is not a big deal and you should even choose further options to grow in skills, knowledge and personality. Here a .. read more