JYOTI RANJAN

How to begin career in the field of Digital marketing

How to enroll for the digital marketing course. Please suggest me some good institute.


by JYOTI RANJAN
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RE: How to begin career in the field of Digital marketing

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Unorganised Sector

 
I am sure the picture above explains your question.
 
This is a digital world.
We are completely a techno savvy people. So before we invest or buy products we first make a complete search of it online and tread reviews about it, and hen decide.
 
So is mainly advertising your product online and reaching to the masses.
right from web banners, ad campaigns, mobile Applications, blog posts etc are forms of Digital marketing. It is quite cost effective, flexible, instant response, faster mode of reaching, and majorly convenient.
 
Digital marketing includes:
  1. Social Media
  2. Content Writing
  3. SEO/ SEM
  4. Data Analysis
  5. Designing.
Now you could choose a specialization depending on your potentials and strength.
 
To get into a little detailing. Say XYZ wants to start a Counseling business and approaches you
. You as a digital marketing person depending on your specialization or as a whole person would go through the process listed below:
 
  1. Search Engine Optimization (SEO):Includes aresearchinto Google search, keywords used, Google searchoptimization, Blogging and link building. As a Counselor business, what is the general keywords clients use???
  2. Search Engine Marketing (SEM): Includes marketing the search engine of the customer. Mostly market the search engine through research and then by using google ad-words, pay per clicks,paid campaign etc. The website is created, now with the help of Ad-words Counseling business is promoted, and the more a person logs on to the site,the client business reaches the masses.
  3. Social Media Marketing (SMM) :Spread the product through the help of Social media like facebook, you tube, instagram, linked-in,twitter etc. Spreading the clients business through ads on Social networking sites, which are accessed daily.
  4. E-Mail Marketing: Promote with the help of e-mails,like newsletters send through mails, e-mail surveys,all linked to the customers site. Making newsletters or pamphlets and spreading it through mails.
  5. Mobile Marketing: Reaching the masses through mobile ads, SMS, MMS, Push notifications, Bluetooth etc. Spreading the word of counseling through Mobile apps.
  6. Web Marketing: Use Web media to promote through ads on google, yahoo and so on....Basically checking how much the product has reached the masses.
 
Your additional knowledge related to web designing, graphics, Animations would definitely be handy.
 
As such earlier there were no courses, but now-a-days top companies are providing you courses on Digital Marketing like IBM,Siemens and so on.
 
Other than that you could get a certificate or Diploma courses from:
  1. NIIT
  2. DonBosco Centre for learning provides a PG Certificate course in Digital Marketing
  3. IAMAIL
    .check www.iamail.com
 
All the very best....

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