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Shifting after a substantial work experience of 13 years in the core field to a non core field like Marketing based on PGDBA seems tough but not impossible.
Your salary may take a beating since the salary which you may be getting at this level, may not be what you get if you get a marketing profile job.
Can I know the basic reason, why do you wish to change into marketing? Why did you choose Marketing over PGDBA in Operations or Supply Chain, etc.
Firstly would like to know, why you wish to shift roles after a huge experience of 13 years.
This experience of yours could help you progress to better positions in the same field.
As Dr. Anandjee has rightly said that just based on your PGDBA in marketing, you would not reach to the peak of your career at the initial stage.
Please note as a matter of fact that if you shift to a Marketing role, you would begin from the ground level.
Preferably if you take up the marketing role in the same organization and domain still can help you start from one level up, since your basic knowledge is at its best.
Hope this helps.
Wish you good luck.............
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Vikramaditya Duggal is heading his own organisation - Abhivyakti - the Expression. It specialises in training, coaching and consulting services for people, leadership and organizational development.
He is a professional banker. He worked in State Bank of India for 22 years. He held a variety of roles and responsibilities during that period. He took early retirement to pursue his passion in the field of learning and development. He was Assistant General Manager and faculty member in State Bank Staff College, Hyderabad when he took retirement.
Thereafter, he worked in Administrative Staff College of India and Centre for Organization Development, Hyderabad where he developed and delivered a variety of programs in the field of Organizational Behaviour.
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