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Dear Aspirant,
It appears that you are mainly interested in digital marketing. If that is the case and if you feel that you can work in this domain for your future career life and can make it big enough gradually, then after BCom you can do a Diploma in Digital Marketing from a local good training institute, which provides hands on projects and also assistance in final job placements.
On a larger thinking, I would recommend you to do MBA in Marketing after your BCom. Studying Marketing and Sales as a post graduation degree would be the best thing to do considering more horizon and scope for you in future. Doing a MBA would also open up more doors of opportunities not only in digital marketing but also in any sector majorly, FMCG.
Digital Marketing is a very good career option and here you will have to keep re certifying your self and learn more techniques in order to remain relevant and in demand for companies.
As far as return is concerned, it depends on how you invest in education and learning skills. How much efforts you take your self in improving your self also in terms of communication, english language skills, personality, flexibility, team spirit attitude, etc.
Best wishes
Hello Harshit.
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