Surabhi Dewra

I want to do online marketing

by Surabhi Dewra
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RE: I want to do online marketing

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hello There,

Online Marketing is a form of Marketing that helps a dealer reach its audience faster than any other means.

It is a way of promoting a product online. It helps one connect to the audience faster and is a reliable way of recahjing the audiences.


Online Marketing is a form of Digital Marketing. To put it in simple words, it is nothing else than selling a product online via Social media like  Facebook, Google or simply the mobile phone

To begin a business online, the following steps would be required:

  1. Start with a goal in mind: What product you wish to bring into the market
  2. Target Audience: Know who would be your target audiences and how will you reach them. What are their likings etc.
  3. Create a website: Start by making your own website. Please note that the site needs to be attractive but at the same time information must be visible.
  4. SEO: Just creating a site will not help. You need to promote it to the audiences. So creating a Search Enine Optimizationm is essential. It is nothing but promoting the site when people search something on the web. eg. a Google search. or Ad Words.
  5. Promotion: Net step is to promote the site via different media like SMS through mobiles, advertisements posted on Facebook or orkut. whatsapp messaging etc. This will help people know the existence of the product.

As such, to be an online marketer, you must be familiar with animations, graphics etc.

Though the site would be created by a web developer, but later you may have to keep your site updated on a regular basis. So knowing animations etc would be helpful.

Hope this helps.

Wish you good luck...

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