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Dear Deepak,
Advertising is salesmanship, it has marketing objectives with artistic inclination.
It requires both quantitative and qualitative research, analysis and imagination.
It determines the success or failure of a business
You need to know your target audience, your budget, your product, your competitors, your media, your message and your strategy.
In any advertising agency there are generally 5 departments: Creative, media, marketing, accounts management and accounts planning
Read and talk to people, realize your potential and examine your prospects.
Have commitment, imagination and analytical thinking
Hope this helps
Happy career planning
Preetha Ajit
Career planner
Dear Aspirant,
Advertising is the top field in the world of media. Advertising is required from smallest business to the biggest businesses around the world. Advertising has now gone online instead of just being an offline activity like newspapers, tv, radio, etc.
Creative designing, media, marketing, are the aspects involved in advertising field. You will have to decide which area you would like to work in and make a career in.
Doing a formal graduate or post graduate course in advertising is recommended since its a technical as well as a business domain. There are bachelors and post graduate diplomas available in advertising.
Advertising shall remain the challenging and growing field for years and so there will be good job opportunities as well as opportunity for having your own advertising company or consultancy.
Best wishes
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Mr Vikash has an experience in career counselling for students from age group of 12 to 20 across various domains. He is also an experienced teacher for and specializes in coaching students for Olympiads; he works as a teacher at Chinmaya Vidyalaya, Bokaro. B He possess skills in all areas of education, can counsel, motivate and direct students while maintaining high interest and achievement levels in a fun and challenging learning environment.
Career Guide, Educationist, Author and Clinical Psychologist
Dr. K.V Anand is a PhD in Counseling Psychology from Fort Jones University USA with MSc In Applied Psychology and MS in Psychotherapy. He is an expert in psychometric tests to facilitate awareness about various psychological traits, personality, skills, aptitude etc. He is a Certified Motivation trainer and personality development trainer. He is experienced in evaluating of psychology or psychiatry cases. Uses Psychometric tests such as personality, bipolar disorder test evaluation, student counseling. He has more than 9 years experience in soft skill training field covering career guidance, education, motivation, personality development, team building, leadership skills, stress management, conflict management, decision making. Beside this he is a active writer and have books related to psychology under his name such as “Adolescence mental Problems” and ”Infant and Child Psychology”
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Mr. Prathamesh is a Certified Career Consultant by Psytech International (bps) UK and is also a Certified Trainer for Life Skills; he is pursuing Narrative Therapy from Adelaide, Australia. He has been in to career counseling for more than 8 years now he practices MINDFULNESS psychotherapy with students. He possesses vast experience in teaching and career counseling. Currently he is associated with FUEL NGO. He had counseled over laces of students and is a founder director of Canvas Career Consultancy, committed to conduct Psychometric assessments for students and do career counseling by making them aware about new career avenues
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