nikhilagrawal

Is online reputation management related to SEO?

by nikhilagrawal
3 answers
| Share :

3 answers

RE: Is online reputation management related to SEO?

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hi Nikhil,

Interesting question.

Online management is related to the role a Public relations ( PR) officer plays.

Just like how the PR promotes the organization to the masses either by pulling out advertisements or through pamphlets or through a famous personality.
Similarly Online reputation, is promoting yourself if working individually rather as a freelancer or if you are the CEO of the organization.

When we wish to know about a person or an organization, we cannot directly ask the person or the organization. we rely on the reviews found online. Thus we type in a name of the person on say GOOGLE and complete information is presented to us. Sometimes we my also see notifications and or pictures that can be detrimental to the persons image, and they are posted by unknown people who wish to damage the reputation of the person.

Though every time monitoring is required and immediately deleting these contents is a must. But sometimes we may not have the time and that one moment can cause maximum harm. That is where we need to scrutinize what content we wish displayed
This is where the Online reputation manager steps in.

They are the ones who regularly monitor the content and ta the same time, restricts certain feedback which must not be visible to others.

And since we are talking about searching information online, through GOOGLE or YAHOO which are search engines. Thus this person must have knowledge about SEO.

Though SEO is also into building or developing a website, and at that time they develop the website in a way that no one can intrude into the customers privacy. But sometimes materials not needed can be displayed and at that time the PR person or the marketing person, has to cut those matters out.

For this he or she needs to have knowledge regarding SEO.
Thus an SEO could work as a Online reputation manager. But needs knowledge about the marketing techniques, as they need to reach out to masses. At the same time, they do cover up courses related to web designing, illustrations, software applications, coral draw etc.

For more information, check: https://brandyourself.com/online-reputation-management

Hope this helps.

Wish you good luck......

RE: Is online reputation management related to SEO?

Dr. Anand Wadadekar, PhD
Dr. Anand Wadadekar, PhD

Dear Aspirant,

Very good question.

Online Reputation management is not related to SEO exactly.

SEO helps in increasing the reach, but fundamentally and the raw material required for SEO is 'information, data, work, products, services".

Companies are very conscious about their 'brand' - online and offline. Offline brand building means supplying and giving quality products and services, advertising, etc. Online brand building is critical now and it means spreading the right information about the brand and products and services through the online media.

The departments of HR and PR & Media are involved in brand management for a company - online and offline.

SEO is just a tool to maximise the reach and online reputation of a brand and company.

Best wishes

RE: Is online reputation management related to SEO?

Apurva Kumar Pandya, PhD
Apurva Kumar Pandya, PhD
Verified Career Expert
Consulting Psychologist
  • Delhi

Dear aspirant,

SEO and ORM (online reputation management) are different.

SEO is mainly social media marketing while ORM is brand management. ORM may include SEO but SEO does not include ORM. ORM includes three important processes: (1) reducing online negative reviews, (2) building online reputation and (3) maintain online reputation.

Hope this clarifies your doubt.

Best Wishes,
Apurva Kumar Pandya, PhD

RE: Is online reputation management related to SEO?

This topic is now closed. New replies are no longer allowed.
Latest ANSWERS

I am presently studying Economic Honours (B.Sc) but I want to get into the field of Fashion Business. How do I go about it,what course should I be opting for next?

Hello Nivedita, It will be good to choose that option in which you are interested. You can do your post graduation in Fashion Designing. There is a wi .. read more

What are the permanent jobs in government sector?

Candidates who completes their graduation, starts looking for the Sarkari Naukri as per their qualifications. As permanent government jobs, candidates .. read more

Difference between MSc Physics and Integrated MSc Phd in Physics

Hello, Thanks for asking your query!! Category Regular Ph.D. Integrated Ph.D. Min. Educational Qualification Master’s Degree Graduation Deg .. read more

Which courses to join after 12th commerce for a better future?

Why College after Plus Two ? Join FINTERNATIONAL, a 5 year unique Integrated Finance Program that prepares you for Certified Management Accountant .. read more
Most Popular

what to do after polytechnic

You can go for IT organizations, fashion designing, painting companies etc. Water supply, HIL, BHEL, Communication services, BCPL, Railways, for more: .. read more

How many seats are available for MSc chemistry in IITs? what rank I have to get to join in MSc chemistry in IITs as an OBC candidate?

Let's answer your answers one by one -   IIT JAM total no of seats in IIT JAM Chemistry: 445+ List of the seats in OBC Category is given below: & .. read more

List of courses after puc 2nd year

Bsc agriculture   .. read more

National counsel for indian education IS CAN RECRUIT ALL POSITIONS?

Hello, The UGC Board recruits the aspirants from Different subjects on the position of lecturers and Researchers.The NET Exam is held every year and s .. read more
Caching Date: 5/21/2018 10:03:06 PM