nikhilagrawal

Is online reputation management related to SEO?

by nikhilagrawal
3 answers
| Share :

3 answers

RE: Is online reputation management related to SEO?

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hi Nikhil,

Interesting question.

Online management is related to the role a Public relations ( PR) officer plays.

Just like how the PR promotes the organization to the masses either by pulling out advertisements or through pamphlets or through a famous personality.
Similarly Online reputation, is promoting yourself if working individually rather as a freelancer or if you are the CEO of the organization.

When we wish to know about a person or an organization, we cannot directly ask the person or the organization. we rely on the reviews found online. Thus we type in a name of the person on say GOOGLE and complete information is presented to us. Sometimes we my also see notifications and or pictures that can be detrimental to the persons image, and they are posted by unknown people who wish to damage the reputation of the person.

Though every time monitoring is required and immediately deleting these contents is a must. But sometimes we may not have the time and that one moment can cause maximum harm. That is where we need to scrutinize what content we wish displayed
This is where the Online reputation manager steps in.

They are the ones who regularly monitor the content and ta the same time, restricts certain feedback which must not be visible to others.

And since we are talking about searching information online, through GOOGLE or YAHOO which are search engines. Thus this person must have knowledge about SEO.

Though SEO is also into building or developing a website, and at that time they develop the website in a way that no one can intrude into the customers privacy. But sometimes materials not needed can be displayed and at that time the PR person or the marketing person, has to cut those matters out.

For this he or she needs to have knowledge regarding SEO.
Thus an SEO could work as a Online reputation manager. But needs knowledge about the marketing techniques, as they need to reach out to masses. At the same time, they do cover up courses related to web designing, illustrations, software applications, coral draw etc.

For more information, check: https://brandyourself.com/online-reputation-management

Hope this helps.

Wish you good luck......

RE: Is online reputation management related to SEO?

Dr. Anand Wadadekar, PhD
Dr. Anand Wadadekar, PhD
Verified Career Expert
Founder & CEO: Discovering Careers India
  • pune

Dear Aspirant,

Very good question.

Online Reputation management is not related to SEO exactly.

SEO helps in increasing the reach, but fundamentally and the raw material required for SEO is 'information, data, work, products, services".

Companies are very conscious about their 'brand' - online and offline. Offline brand building means supplying and giving quality products and services, advertising, etc. Online brand building is critical now and it means spreading the right information about the brand and products and services through the online media.

The departments of HR and PR & Media are involved in brand management for a company - online and offline.

SEO is just a tool to maximise the reach and online reputation of a brand and company.

Best wishes

RE: Is online reputation management related to SEO?

Apurva Kumar Pandya, PhD
Apurva Kumar Pandya, PhD
Verified Career Expert
Consulting Psychologist
  • Delhi

Dear aspirant,

SEO and ORM (online reputation management) are different.

SEO is mainly social media marketing while ORM is brand management. ORM may include SEO but SEO does not include ORM. ORM includes three important processes: (1) reducing online negative reviews, (2) building online reputation and (3) maintain online reputation.

Hope this clarifies your doubt.

Best Wishes,
Apurva Kumar Pandya, PhD

RE: Is online reputation management related to SEO?

This topic is now closed. New replies are no longer allowed.
Latest ANSWERS

I'm 43, MBA finance + B. Ed. , Running a kindergarten but still unsatisfied less frm Earning potential but more of Name n Fame .....I want to join government job, Ready to clear entrance exam.......plz help

Hell7 Harmeet,  You think that by joining a government job you would get recognition just like that. Its not easy. There you would have deadlines .. read more

Careers in Bakery

Hello Mam,  Bakery is a part of Homescience, which one can pursue after 12th after an entrance exam.  It is also taught as a part of Hotel m .. read more

My english is not good.

What do you mean by this? Do you face problem in writing, reading or speaking English? If writing please start working on grammar, if reading begin wi .. read more

5 Things To Do After B.Tech

It has been seen that usually after graduation students are in confusion of what their next years will be like. Many are muddled with the choice they .. read more
Most Popular

What are the key things the resume of a Web Designer must reflect?

A resume is a ideal place / Opportunity to exhibit your designing talents.    Show to the world in the shortest possible time, about your sk .. read more

I am 12th pcm student 'if not engineering than what career I choose

Hello, Thanks for Asking..!! Many Students search for the best career options after 12th Science except Engineering. It is very hard step of your care .. read more

I am a failiure of class 12 what can I do..?? plz suggest me I am so confused I want ot make my career in army

If u want to pass in NIOS board for October 2017 then I can guide you and help u . We are giving sureties of passing in 10th & 12th NIOS board . w .. read more

What are the most interesting things I can do while working as a Psychologist?

The most interesting things you can do while working as a Psychologist are creating your own style of handling your patients. Go beyond the bookish kn .. read more