Dear Aspirant,

SEO Executives is a newly developed designation in companies, since the companies irrespective of their product and service, are concerned about their online presence and virtual image.

Search Engine Optimisation executives are very much gaining demand due to the acute competition in the online space too from companies and every company wanting to get highlighted, listed and visible in the top search categories anywhere.

SEO executives help companies in reaching maximum target audiences and people in general. SEO is a technical field and therefore a technical competence is a must.

There are short term courses in SEO however a graduation degree in computer Applications, programming is a must.

Salaries are also attractive for SEO executives. SEO executives needs to be innovative, should be aware of the latest happenings in the IT Marketing field, should be solution provider.

Best wishes

Hello There,

Dr Anand has very clearly mentioned the role and importance of SEO as a career

Please note that an SEO is basically the PR of the company but on the virtual medium. It is your sole duty to portray the organization before the audience.

As far as a career being good for you, please note that if and only if you are interested and have a liking towards what you do, you are best suited for the job.
As SEO role involves being highly creative and innovative, you would have to be on toes at all the moment. You cannot be bored with your job.

At the same time to be successful in this job, apart from being innovative and creative, you need to be updated with all the latest means of communicating with the audience, a study of what the masses want and what appeals to them, as well as technical knowledge especially with the latest is a must.

Hope this helps.
Wish you good luck....