GULAM ALI

Shall we see saturation of jobs of Public Relations Executives in the next few years?

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by GULAM ALI
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RE: Shall we see saturation of jobs of Public Relations Executives in the next few years?

Preeti Taneja
Preeti Taneja
Verified Career Expert
Head Guidance & Counselling at Project Wisdom, CSR initiative of Canam Consultants Limited, Chandigarh
  • Chandigarh
Prospects for public relation expert with the right personality is really bright. There is no dearth of opportunities for such skilled people. the public relation professional is often the middle man between the high profile personality and members of the media. they develop and maintain relation with people from radio, television, print etc to inform them about the work of their client's work and achievements. good publicist can turn deal into opportunity and create valuable name recognition for their clients. Whether it is government , private sector , the services sector , the defense services ; in fact every service has an exclusive public relation department in their organization. An in-house public relation department keeps an eye over the image of the organization in public, develop and implement communication strategies for the organization, advise management on communication issues and strategies, respond to enquirers from the p;public , media and other organizations , arrange interviews with journalists, prepare and distribute news releases and make statement to media , write , edit and arrange the production of newsletters, in house magazines , pamphlets and brochures, assist in preparing organisational documents such as annual reports and corporate profile, write speeches , prepare visual aids and make public presentations, oversee production of visuals , audio and electronic material including managing websites, organize special events such as visits, exhibitions and functions, conduct workshops and media training internally and manage a company or organization's response to important issues and in times of crisis. The public relation professional plays a crucial role in politics as well. The earnings of the public relations professionals vary from sector to sector, from industry to industry depending upon the size of the organization , the volume of business turnover etc. With the globalization and cross country boundary culture emerging , we don't see any saturation of jobs for pr specialist

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