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i m doing summer internship in MARKETING field in SAIL as a part of my MBA.
can you plz suggest a topic for marketing research project which will be beneficial in future. ( related to steel industry or SAIL)
Thanks in advance!
Your internship exposure appears to be a good one from what you have written. in this case you can chose from the following areas:
Industry study of steel market in india vs WorldCommodity market: A comparison of prices of Indian and world marketHow does prices affect steel industryMarketing model if SAIL to sell steel
I was thinking of dealer satisfaction toward SAIL??or something related to advertising or brand???
In that case, some of the areas could be:
Brand awareness in India (this study can be conducted via survey)If focus is on dealers, then study on data related to number of dealers in the last decade can be done. Currently I think it has more than 2000 dealers across India. There is a varied pattern of dealers such as large dealers meeting the demand of large companies etc and small dealers for small customers such as households or retailers etc. Covering network of all over India. This project can further involve study of warehouses, sales offices, consignment agents etc. Also you can withdraw data internally from several departments to arrive at a project topic that covers variety of areas.
You can also combine your research to Infrastructure development of the country.
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