Things advertising include and how can we go in advertising creative career

by ranjansharma
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RE: Things advertising include and how can we go in advertising creative career

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hi There,
Firstly did not get the meaning of the question, " Things advertising includes"???.
I can only throw light that advertising is a means of communication.
A form of communication between the seller ( manufacturer) and buyer ( we people).

Advertising needs to be creative and at the same time appealing to the eyes of the viewer. They need to be realistic as masses are now well educated.
As an Advertising person, you need to know your subject very well. Knowledge of what is in demand is important. At the same time, knowing the product you wish to advertise, also must be well known.

Last but not the least, advertising must includes 3 major styles that appeal the masses. and they can relate to the product later on.

  1. A catchy tag line. eg " No one can eat just one". Seeing this tag line just once anywhere reminds audience of Lays, even if they do not see the advertisement everytime
  2. Musical Note. eg " Ting ting ting", reminds you of Good day biscuits
  3. The PR used to promote the product. eg. Amitabh Bacchan reminds you of Cadbury.

    In terms of making a career in advertising, after 12th, one can pursue Mass media ( BMM), a 3 years under graduate course. Here in the last year one can specialise in Advertising.
    Also there are PG Diploma programs available in Advertising one can pursue.

But most important aspect in this field is the sense of visualization and being knowledgeable, rather aware of the masses.
Also hands on experience plays more importance in this profession.
Apart from your degree, get certified with Coral draw, Graphics, Web Designing etc

Hope this helps.
Wish you good luck....

RE: Things advertising include and how can we go in advertising creative career

Dr. Anand Wadadekar, PhD
Dr. Anand Wadadekar, PhD
Verified Career Expert
Founder & CEO: Discovering Careers India
  • pune

Dear Aspirant,

You can do Advertising career through an under graduate course or post graduate course.

Kindly let us know which level of education you are currently in.

There are courses in Advertising for Bachelors and Masters level.

Advertising is a great creative, innovative, always changing, dynamic, challenging, hectic field.

I would suggest you to undergo the psychometric test Ideal Career Test which is available on CareerGuide.com. You need to first ascertain whether you are creative, innovative and do you have the right attitude to be in the creative field.

Best wishes

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