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What are best way to find jobs of Public Relations Executives?

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RE: What are best way to find jobs of Public Relations Executives?

Preeti Taneja
Preeti Taneja
Verified Career Expert
Head Guidance & Counselling at Project Wisdom, CSR initiative of Canam Consultants Limited, Chandigarh
  • Chandigarh

Public relation is an important adjunct in the process of mass communication. It promotes better understanding between an organization and the public. All types of organizations whether educational, social, political , commercial or government need to have expert public relations professional to meet their objectives and goals. The function of public relation expert is to act as communication link between the client and the public.

The PR professional has to present the client image in a manner that infuses credibility and confidence in the public. The public relation expert can get associated with high profile personalities. While working for high profile personalities they have to establish and maintain relationship with people working in radio, television, print etc to inform them about the clients work and achievements.

All types of organizations whether educational, social , political or government have in-house public relationship department exclusive working for them. The job or PR professional in such organizations is originating and implementing a PR program geared to its management requirements.

The public relations officers would keep an eye on public opinion about the organization , develop and implement communication strategies for the organization, advise management on communication issues and strategies, respond to inquiries from the public , media and other organizations, arrange interviews with journalists, prepare and distribute news releases, in-house magazines, pamphlets and brochures , assist in preparing organizational reports such as annual reports and corporate profiles, write speeches, prepare visual aids and make public presentations, oversee production of visual ( film or video) , audio and electronic material, including managing websites, organize special events such as visits, exhibitions and functions, conduct workshops and media training internally and manage a company or organizations response to important issues and in times of crisis.The PR professional plays a crucial role in politics as well. Prospects for public relations personnel with the right personality are promising.

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