Indrani Sarkar

What are personal & professional skills required to be a Marketing Manager?

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by Indrani Sarkar
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RE: What are personal & professional skills required to be a Marketing Manager?

Deepak Rana
Deepak Rana
Verified Career Expert
Author: Sky Beyond the Clouds
  • Kangra

Below is the list of the personal and professional skills that one requires if he or she wants to work as a Marketing Manager:


1. Marketing manager job is about marketing a product or service. Therefore once has to be convincing enough about everything they talk about. They need to focus on developing such skills so that they can mark an impression on the clients. The natural ability to be convincing is important in this job.

2. The clear communication of thoughts and ideas is really important for the role of a marketing manager. They need to be extremely good in their communication skills whether it's oral or written communication skills. So many times they have to give the presentations where they would be explaining their plans and strategies. Also they are required to make the necessary communications with other professionals and even the media persons. Thus they really have to have good communication skills.

3. Marketing management is another form of management and therefore one has to be a good manager in order to excel in this profession. They need to learn how to manage their resources including human resources and how to get the best out of everyone. They need to be a good leader so that they can guide others and lead them towards a common goal so that all the objective are achieved within time.

4. Marketing managers need to be enthusiastic about their work and should be able to work for long hours at a stretch. It may happen at times that will be under a lot of work and will have to work extra hours. They cannot avoid that. Thus they need to be motivated enough to contribute in the best manner possible.

5. They need to be really good at their time management skills so that the projects do not face any delays. They have to keep a check on the time throughout the project and ensure that each task is getting completed right on time. They themselves have to be punctual.

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