Smritika

What are the main work and responsibilities of a Public Relations Executive?

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by Smritika
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RE: What are the main work and responsibilities of a Public Relations Executive?

Preeti Taneja
Preeti Taneja
Verified Career Expert
Head Guidance & Counselling at Project Wisdom, CSR initiative of Canam Consultants Limited, Chandigarh
  • Chandigarh

The main responsibility of a PR specialist is to communicate with the public and media on behalf of his/her client who can be a company, non-profit organisation or an individual. And the outcome of this communication has to be a positive public image and creation of strong relationship with the media, customers, the employees, investors and other interest groups as well as the general public.

A PR specialist is expected to appear on public events such as conferences, write press releases and newsletters, and to do a variety of tasks that have an influence on his/her client's public image. In many cases, this requires a great deal of flexibility in terms of both working place and schedule, especially in times of crisis situations. For example, when a negative news about the client gets into public, PR specialist is expected to respond promptly and efficiently in order to help the client retain their good reputation.

A PR specialist may work for a PR firm, or in a PR department of a larger company or non-profit organisation. But many PR specialists also run their own business as consultants or freelance specialists.

RE: What are the main work and responsibilities of a Public Relations Executive?

Deepak Rana
Deepak Rana
Verified Career Expert
Author: Sky Beyond the Clouds
  • Kangra

Below is the list of the ain work and responsibilities of a public relation executive that they have to do in their work:


1. The public relation executives have to conduct meetings with the senior management so that they can identify the plans for the marketing and public relations. This is an important part of their work as it is in these meetings the decisions are made about what kind of image that a company wants to portray in the public. Most of the times it takes quite an effort and a number of lengthy discussions to figure out the right image that they want to portray in the market.

2. The public relations executive has to work with the communications to the media agencies to cover the various events and also make the public aware about what company is doing and what are the future plans. They have to constantly stay in touch with these media agencies and send them the articles and press releases from time to time. They have to be really good at their communiation skills for this work. The communications made to the media companies have a huge impact on the kind of public perception that they are going to create about themselves.

3. An important part of a public relations executive's work is to conduct the public events such as conferences, seminars, press meetings etc so that they can make the outside world aware about their future plans. The public relations executives have to make themselves available in all these events and make sure that everything is going smoothly. They also have to attend the questions and answers sessions to clarify various points about the organization. In the cases of a crisis the public relations executives have to respond quickly so that the issue could be resolved as soon as possible,

Therefore the public relations executives are usually occupied with a lot of work and therefore often have a busy schedule. But since the role is challenging and they get to do a number of interesting things they enjoy this work.

RE: What are the main work and responsibilities of a Public Relations Executive?

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