Abhilash Singh meena

What are the most interesting things I can do while working as a Marketing Manager?

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by Abhilash Singh meena
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RE: What are the most interesting things I can do while working as a Marketing Manager?

Dr Aparna
Dr Aparna
Verified Career Expert
PhD Organizational Psychology
  • Hosur

Hello



Thank you for choosing Mera career guide and writing to us. Traditionally marketing manager role was only involved in marketing their company's products across the market and recently marketing management has evolved so much with a contemporary shape.People generally assume a marketing manager will sell goods in his allocated market but it is actually not. As said as a person with marketing management degree, you can do the following interesting things.

  1. Market analyst - Market analyst studies the dynamics of a market and each segment involved in the targeted market. For example, if your company sells mini car that accommodates not more than two people within, then as a market analyst you will understand who are the other companies that manufacture a competing two seater mini car. Then as a market analyst say there are four companies manufacturing the mini car, you will analyse what percentage of sales does your company hold in the market. This information conducted periodically either monthly, quarterly or annually will help the company to analyse their stand in the market.
  2. Product analyst - A product analyst will analyse their own product compared to tehir competitors product. As with the same above example, say there are five competing companies that manufactures mini car, as a product analyst you will analyse your company's product strengths and your competitor's product strength and weakness.
  3. Industry analyst - As an industry analyst you will understand how many people live in the market where you want to sell your goods. For example, if you are focusing the entire India then you will use the population sensex, people using mini cars, and what percentage of people could be able to afford buying mini cars and so on.
  4. Consumer analyst - As a consumer analyst say your company manufactures a beauty soap. You will determine what will/ what makes the product competitive in the market. You will further aim to understand if it is the product wrapper, product color, texture. wrap color, smell or any other essentials that makes the product competitive.
  5. Marketing communications - As a marketing manager you can also get involved with marketing communications. You will be responsible to write script/ communications about the product in catalog/ leaflets for customers and also putting them on the website.
Hope this helps.

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