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Recent studies show that customers are influenced on advice they get from social media. Now companies need to not only advertise but also manage their reputation of their brand online. Therefore scope of online reputation management is definitely growing. Online reputation management basically focuses on three important processes (1) reducing online negative reviews, (2) building online reputation and (3) maintain online reputation.
We enter into online management field, one need graduation and knowledge of social media marketing, reputation management and branding. Knowledge of programming and lanaguage would be added value. Various institutions provide short term courses on online reputation management. List of institutions are as follow:Bharatiya Vidya Bhavan: www.bvbdelhi.orgSEO Training Institute: http://www.seotraininginstitute.co.inEchoVME: http://www.echovme.in/workshops/Narsee Monjee Institute of Management (NMIS): http://distance.nmims.edu/NIIT:www.niitpgp.comDigital Vidya: http://www.digitalvidya.com/EduKart: www.edukart.com
I would suggest you to do Masters in Management or in communication (specialization in branding/marketing, business management,or industrial relations and personnel management or mass communication) and short term course related to information technology, or social media marketing. For bright future in service sector, masters education is necessary.
Hope I have answered your query. If you still have any queries, feel free to ask or talk with me. I would be happy to listen your queries, guide you and discuss possible alternatives.
Best Wishes for Bright Career,Apurva Kumar Pandya, PhD
Online Reputation Management is ultimately about digital marketing and branding.
So a strong sense of the digital world is highly essential. Qualifications like B.Journalism or Mass Communication can be ideal for this career.
Additionally tools like SEO, programming will be added advantage.
Digital marketing extends beyond Internet Marketing to include channels like SMS and MMS that do not require the use of the internet. Anyone doing business online should seriously consider formulating and implementing a solid plan to tackle several or all of these areas to ensure success. You don't have to be seeking a monetary profit to employ digital marketing. It's basically about using various methods to advertise directly to other Internet users and to drive people to a designated area. People and brands who have not caught onto the fact that everything is digital nowadays may have their businesses suffer greatly. I got myself certified in Digital marketing and various other aspects in Sales and Marketing which helped me a lot
the digital marketing is playing a vital role through like SEO ,smo etc to get your career clearly and innovatively and get your demands easily
Yeah, If you want to enter in to online reputation management field? then you have to learn Digital Marketing that's related to business promotion tactics in online. Like Search Engine Optimization , Social Media Marketing , Search Engine Marketing... Etc. Do you want to getting job from this field? No need any qualification, just you have basic computer and internet browsing skills. But most of the Digital Marketing companies expecting basic qualifications as a any Graduation. Thanks
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Dr. Apurva is a doctorate and a post graduate in clinical psychology from the M S University of Baroda. He is an alumnus of Tata Institute of Social Sciences, Mumbai and Columbia University of New York City,USA. He posses extensive experience in the field of counseling. He worked with many organizations, Government departments as a behavioral consultant and trainer. He has been serving as a resource person, mentor and master trainer to train counselors in various States. He regularly writes blogs, articles, book reviews and papers. Currently, he is working with International Non-for-profit organization and providing counseling services.
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