Kunal Goel

What difference would it make if I get a degree in Marketing Management from India or abroad?

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by Kunal Goel
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RE: What difference would it make if I get a degree in Marketing Management from India or abroad?

Aparna M Venkatesan
Aparna M Venkatesan
Verified Career Expert
PhD Management And Organizational Psychologist
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There is a vast difference in getting a degree from India or abroad, especially in the Management subjects at least. In the present globalization, work is stretched across seas and oceans meaning there are hundreds of multinational companies evolving around every corner of the world in a jif.


If you take BMW cars as an example, ask yourself which country is the home of BMW. It was founded and headquartered at Munich, Germany but how are we knowing about this brand in India? How is it able to sell this brand in the Asian continent when it is actually manufactured in the Europe? If you think well on these questions, you will realise the power of marketing management. In previous centuries, trade was done within a restricted place and as globalization era started goods trading evolved with a drastic change. Goods are exported and imported into many continents and all this is because of marketing and selling of goods beyond borders.

So the ideology is, to be able to sell goods across your border, one should know the tactics of selling across border and this could be developed only by understanding 'international marketing'.

If you study marketing management in India, emphasis is much placed on selling and marketing goods within India. The syllabus is most often designed to focus on our country only. Where in if you study abroad like the UK and the USA, the syllabus of marketing management is not restricted to their own country but it does focus on other continents as well. By studying marketing management abroad, you will understand the marketing strategies that are deployed in every continent, and this may be very useful to you especially when you are working in the marketing field on an international assignment.So the basic difference is the syllabus itself.

There is another important aspect of studying a degree abroad and it is 'appreciating diversity'. When you study abroad, you get classmates from all over the world and simply say you will have a minimum of 50-70 nationalities in a class. When you belong to such a diverse nationality class, you get to understand and appreciate different cultures. So when you develop a good understanding of different culture, you would be working at ease on international assignments. You would also have known how culture plays an important role in marketing within that country.

To stabilize this idea of marketing management across borders, universities abroad have started subjects like "International business" or "International marketing" wherein these subjects are uncommon in India. So these subjects will equip studnets with the knowledge of managing business beyond borders.


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