rawatmansi1704@yahoo.in

what is work in public relation management


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RE: what is work in public relation management

Meghna Mukherjee
Meghna Mukherjee
Verified Career Expert
Counselor at Adaptive Minds
  • Mumbai

Hello There,

Interesting question.

 

The answer to your question lies in the question  itself.

 

Public relations, as the name suggests are people who try and saveguard the reputation or the image of a consultancy or organization in the eye of the public.

 

In short they act as a bridge between the company and the public.

 

They are the ones who through either writings or advertisements or through mails try and resolve any discrepancies a client or public may have against the firm or organization. They are the spokesperson for the organization.

 

Eg: When Cadbury, faced the issues of worms in their chocolates, masses lost trust in Cadbury. That is the time their PR brought in Mr. Amitabh Bacchan, as their Brand Ambassador, and was able to bring back the trust amongst the masses.

 

Hope this small example helps you understand the role of a PR in an organization.

 

Wish you good luck...

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