Pooja Patel

What kind of field is analytics? what kind of subject it contains?

In my career report I got analytics so I want to know when an analytic person is used in business and would I b financially be independent if I choose analytics and to be an analytic person what should I select BBA or B.com

by Pooja Patel
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RE: What kind of field is analytics? what kind of subject it contains?

Dr. Anand Wadadekar, PhD
Dr. Anand Wadadekar, PhD


Appreciate that you appeared for psychometric test and would like to follow it.

Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.

Business analytics makes extensive use of statistical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making. It is therefore closely related to management science.


Consequent to decades of information technology deployment, organizations today have more information at hand about their business environment than ever before. But in many cases the information is not being utilized to out-think the rivals. Thus organizations are missing out on a potent competitive tool. Business Analytics is all about sophisticated quantitative and statistical analysis and predictive modeling used towards building competitive strategies around data-driven insights that in turn generate impressive business results. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.

Subjects in a Business Analytics course are:

Business Analytics for Competitive Advantage
Business Data Mining and Business Intelligence
Marketing Analytics
Financial Analytics
Operations and Supply Chain Analytics
Mathematics for Business Analytics
Statistics for Business Analytics
Spreadsheet Modeling
Time Series Models in Business

Actually an under graduation will be fine, however I would suggest BCom, since it is more close to business practices.

Dr. Anand Wadadekar

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