Rohit Dubey

Which courses can a Search engine optimizer (SEO) pursue to better career prospects? Which are the top colleges and courses available in India for pursuing Search engine optimization?


by Rohit Dubey
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RE: Which courses can a Search engine optimizer (SEO) pursue to better career prospects? Which are the top colleges and courses available in India for pursuing Search engine optimization?

Surabhi Dewra
Surabhi Dewra
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Search engine optimization is a newly developing dynamic branch of software technology. It deals with optimizing a web page so that it will rank higher in the search results of Google, Yahoo or any other search engine. Intentional optimization of search engines started way back in mid-nineties when engineers tried to manipulate search results of their web page with the help of some random techniques.

Search results are dependent upon complex computerized algorithms which take into consideration various factors to rank a page. Google has released various updates to search engines which are known by names such as panda, penguin, and hummingbird. A search engine optimizer studies various factors related to these updates and based upon these results designs a strategy to optimize a certain web page.

 There are basically two ways of doing search engine optimization one is the white hat SEO and the other is Black hat SEO. A white hat SEO is generally an accepted kind of optimization strategy in which no shortcuts or manipulations are involved. It gives long term results and does not get affected by search engine’s frequent updates. Black hat SEO may involve manipulation to get quick results but these results are valid or sustains till a new algorithm is presented by the search engines.

Various aspects of SEO

  • Keyword research
  • Link building
  • Html optimization
  • Inserting robots.txt files
  • Designing sitemap
  • Including title tag
  • Optimizing Meta tag
  • Performing a/b testing
  • Strategizing unique content
  • Backlink optimization

Search engine optimization is the dynamic process and requires one to keep updating about various updates and new things happening in the concerned world. Presently no engineering college or MBA program offers dedicated SEO degree. All students who want to learn the SEO course will have to depend upon various private institutions. Recently some institutions which are offering digital marketing courses have included a separate section for SEO course. While some dedicated institutes do offer special SEO course.

 

Why should we ensure that the institute is a Google certified partner?

Google certified partners are the companies which get certificates from Google on fulfilling certain conditions. Different programs of Google such as Google ad words, Google Ad sense, Google double-click etc have different criteria for getting a certificate. These institutes vigorously pursue these criteria in order to get a Google certificate.  A certificate from a Google to an institution in which you want to opt for the SEO course will ensure that institute has a deep understanding and practical experience about the program.

Top institutes in India which offer SEO courses.

1) Digital Vidya

It is a private institute situated in New Delhi. The institute offers separate SEO training program of 8 sessions. The branches of the institutes are situated in various metro cities including Delhi, Gurgaon, Pune, Mumbai, Bangalore, Chennai, Jaipur, and Hyderabad. It offers a certificate after the completion of the course.

2) Delhi School of internet marketing

It is a premier institute in the domain of digital marketing. It offers a comprehensive digital marketing program in which SEO course is included. It is a Google certified partner company. Its branches are spread over all the major metro cities and IT hub.

3) LIPSINDIA

The institute is founded by IIM alumni’s.  It offers a comprehensive SEO learning program for its students. Its branches are situated in Mumbai and Pune.

4) SEO training institute.

The institute is situated in Gurgaon and Mumbai. It offers a specialized course in search engine optimization covering all the aspects of it. The institute is on the verge of expanding its branches in various metro cities.

5) SEO training point.

The institute is headquartered in Bangalore and offers various courses in SEO training.  The course duration is of about 40 hours and covers comprehensive training module by the experts.

6) NIIT

The institute offers a diploma course in search engine optimization. The institute offers a live streaming program for its students in nearly 30 major cities.

7) Manipalglobal education service

The institute offers a comprehensive digital marketing course in which SEO section is thoroughly covered. The company offers both online as well as the classroom program.

8) All India management association

The institute offers the weekend program for digital marketing. It is a four-hour program conducted on every Saturday and Sunday in online mode.

How to keep updated about SEO?

 One question which many students frequently ask is whether one can pursue SEO course without joining a professional institute. The answer would be a big yes. But again certificates from the reputed institute will double your chances of getting a job.

Which blogs or websites one should follow to learn SEO course?

There are hundreds of websites and personal blogs which offer significant new information on SEO but one should be cautious because of black hat SEO. It is recommended that only the reputed blogs should be followed. Here is the list of some of the top blogs for SEO learning.

  • Searchengineland.com
  • NeilPatel.com
  • Moz.com
  • Searchenginejournal.com
  • Searchenginewatch.com
  • Yoast.com
  • Seobook.com
  • Copyblogger.com
  • Google analytics blog
  • Crazyegg.co

 

Career scope for an SEO analyst

With the tremendous growth of internet penetration, the opportunities for the expertise SEO analyst has widened to a great extent. Here is the list of career opportunities which an SEO expert can look for.

1) As an SEO expert with a company

Many companies do hire specialized optimizer for their website who looks after the search engine result improvement for the company website.

2) As a tutor with digital firm   

Many digital firms and media companies hire SEO experts for tutoring their students. This is an interesting job as one gets a satisfaction of tutoring. A tutor of SEO has to keep ahead of his students by constant reading and learning at a certain pace.

3) As a blogger

An SEO analyst can start his own blog and give advice to large spectra of the audience. It not only adds to reputation but also helps in gaining knowledge at a certain pace.

4) As a freelancer

It is a constantly growing sector where clients ask for expertise SEO service. Many websites and companies choose this way to find an SEO expert. The compensation is based on the specific cost which a client offers or expert negotiates.

Conclusion-

Search engine optimization offers an immense opportunity which a learner can tap upon. The compensation offered in this service is quite handsome and in most cases can even go higher than that of developers. With changing dynamics in digital marketing sector and growth of keyword related advertisement, SEO analyst is one of the vibrant jobs in the market. Even if someone is in development or testing field learning SEO will add to his expertise and knowledge. Many content developers are opting for SEO learning only to remain relevant in the content development sector. In this context, it becomes important that we should be optimistic about the sector and keep on increasing our skills.

For further queries and related information, you can approach the Professional Experts at CareerGuide. Hope this will help you!

RE: Which courses can a Search engine optimizer (SEO) pursue to better career prospects? Which are the top colleges and courses available in India for pursuing Search engine optimization?

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