Marketing is a diverse sector — covering everything from accounting and finance to those pesky pop-up ads on your mobile phone.
So it can be tricky pinning down exactly how you’ll specialise in the field when you set out on an undergraduate course.
With that in mind, here are four fabulous jobs you can grab with a marketing degree.
Building and maintaining a brand requires the skills and insight to understand what closely binds a target audience to your business offering and mission statement — so brand managers bear a lot of responsibility in any business.
And excellent brand management establishes an emotional connection with customers through developing a unique voice that tells a firm’s story effectively and encourages loyalty and engagement.
In crowded marketplaces, establishing and maintaining a persuasive personality sets you apart from the crowd.
And establishing a genuine connection with customers keeps them coming back for more and bringing a few friends along into the bargain.
If you want to help an organisation make money or raise awareness online, becoming a search marketer might be a fulfilling choice.
Understanding Search Engine Optimisation (SEO) helps companies attract traffic to their websites and elevates their rankings in powerful listings engines.
And paid search serves a similar purpose, but obviously requires a financial outlay.
So effective search marketing combines these core functions with elements like content and link building to ensure that visual design and user experience is combined with technical components, to outstanding effect.
If you want to be a marketing account manager, fantastic communication and organisational skills are prerequisites.
Skilled account management involves liaising with clients to understand campaign requirements and budgets — and administrating the work of internal staff and external suppliers, so it’s delivered on time, provides value for money and achieves results.
Account managers need well-honed diplomatic skills to manage client expectations and supervise staff members and must be able to produce regular progress reports that keep clients informed and confident.
So this is a demanding, dynamic role that requires lots of multitasking.
If you don’t mind travelling regularly and have the confidence to guide firms into completely new geographical territories, becoming an international marketing manager could be your calling.
Ingenious international marketing allows companies to skilfully adapt their products, services, branding and messaging to suit distinct cultures and customs.
This can involve working with local franchisees with physical shops and undertaking research to decide whether certain ranges should be ditched in some territories, while localised offerings are promoted.
Not every brand travels well — but those who do rely on marketing managers with an international suite of skills.
These four fabulous jobs you can grab with a marketing degree should convince you that those long study sessions and tricky exams will pay off.
Do you work in marketing? Tell us about your job in the comments section.