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The Internet turned out to be major game changer in today’s time; numerous facilities are provided online today which once required an individual to be present at the concerned place/location. People no longer need to travel from one place to another to pay bills, to apply for a job, to fill an application form and several others facilities could be accessed online and saves a lot of time, money and energy.
The increased use of internet has opened doors to an emerging form of marketing. Marketing is the process of seeking the attention of a target audience to make them aware of a specific product, service or facility. For a long period of time, marketing has been done in a traditional way which is no longer as effective as it used to be; now with day by day increase in internet usage, digital marketing has come out as a modified way of advertising/promoting.
Digital Marketing is about promoting the services, products or facilities provided by an organisation. It involves making advertisements via digital channels such as social media, email, mobile apps, websites and search engines. Through digital marketing, an organisation aims to stay connected with existing consumers and to attract new ones.
Also read: How to excel in your career path as a Digital Marketing expert?
Responsibilities of a Digital Marketer
Work responsibilities of a digital marketing manager vary depending on the type of industry or organisation they are working for. They need to engage with the consumers using different kinds of digital channels like social media. A digital marketer usually:
Skills required to be a Digital Marketer
Also read: Which institutes offer digital marketing courses in India? What are the job opportunities for a digital marketing expert?
Also read: What are all available courses in Digital Marketing for Working Professionals?
Qualification and Remuneration
There is no particular qualification required to be a digital marketer. Even though there is some institute that provides certification in digital marketing which could teach you basics of digital marketing, and essential skills to excel in this career path. An internship in digital marketing could be very useful as it will provide you with an opportunity to work with experienced and knowledgeable seniors and will help you gain practical knowledge of the subject. If you get the opportunity to come across a good organisation then you could also get a paid internship though it is not very essential, the most important thing is the exposure and knowledge that you will be exposed to by working on live projects under the guidance from the professionals of this field. This would make you a potential candidate to seek a job in a well-reputed company.The beginning pay of a digital marketer is between 10-15k but is certain to go up to 20-25k in the next 6 months depending on how well you are learning your work. One needs to be self-motivated and proactive to learn fast in this profession as it is totally based on creativity and useful ideas. Afters years of experience and achieving excellent skills one could earn between 20 – 75 Lakhs per annum.
For further queries and related information, you can approach the Professional Experts at CareerGuide. Hope this will help you!
Teacher at Chinmaya Vidyalaya, Bokaro
Mr Vikash has an experience in career counselling for students from age group of 12 to 20 across various domains. He is also an experienced teacher for and specializes in coaching students for Olympiads; he works as a teacher at Chinmaya Vidyalaya, Bokaro. B He possess skills in all areas of education, can counsel, motivate and direct students while maintaining high interest and achievement levels in a fun and challenging learning environment.
Founder And Director At Canvas Career
Mr. Prathamesh is a Certified Career Consultant by Psytech International (bps) UK and is also a Certified Trainer for Life Skills; he is pursuing Narrative Therapy from Adelaide, Australia. He has been in to career counseling for more than 8 years now he practices MINDFULNESS psychotherapy with students. He possesses vast experience in teaching and career counseling. Currently he is associated with FUEL NGO. He had counseled over laces of students and is a founder director of Canvas Career Consultancy, committed to conduct Psychometric assessments for students and do career counseling by making them aware about new career avenues
MBA-HR| Career Counselor
Deepti Khandekar has cross functional experience in Academics, Human Resource & Career Guidance.She is author of educative books and advises on engineering branch selection, MBA, study techniques, scholarships.
Decision Scientist at Mu Sigma Inc.
Dancer for Life.
Extremely passionate about Dance, Acting, Direction, Movies, Music, Editing and Photography.
Don't think before asking me for a game of Badminton, Chess, Cricket, Soccer, Basketball, Tennis, Table Tennis or Volleyball; just ask.
Speak to me in any of these languages - English, Telugu, Kannada, Hindi, Tamil, Punjabi or Marathi :D
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"Happiness is only real, when shared"
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