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Deputy Manager- Sales & Marketing at Luxury Connect Business School ( LCBS),Gurgaon
Luxury brands can adopt a strategy to address the elite niche segment or offer another range of products, priced to attract the aspirational masses. To sustain growth, it is becoming imperative for brands to diversify their portfolio or expand their target segment.
The future of luxury retailers will be shaped by five important factors — brand heritage, exclusivity, customer relationship, diversifying business and expanding into high-growth markets. Creativity, differentiation, social responsibility and customer relationship are pivotal for retailers to succeed.
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