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Overview
- Working with other creatives, Advertising copywriter’s specialists utilize their fantastic composing abilities to make and convey innovative promoting campaigns for their clients.
- As an advertising copywriter, you'll work close by a craftsmanship chief inside the inventive branch of an advertising, media, or full-administration office. You'll work from client briefs to imagine, create and deliver successful advertising efforts.
- You'll zero in on giving the composed words (the duplicate) for an advertising effort, while the craftsmanship chief will manage the visual pictures. A duplicate can include:
- making features, trademarks, expressions, straplines, and body duplicates for print advertising and flyers
- composing for web advertising, online media, and portable applications
- making scripts for radio jingles and TV ads.
- You'll likewise work with media organizers/media purchasers and the creation office to completely foster an advertising effort.
Categories
Roles & Responsibilities
As an advertising copywriter, you'll have to:
- work in association with a craftsmanship chief to frame an imaginative group chipping away at innovative briefs
- handle various client accounts, chipping away at a few missions immediately, now and then under tension and frequently to tight cutoff times
- get to know your clients' items and administrations, the interest group, and their rivals' exercises
- liaise with clients and decipher their briefs
- foster innovative thoughts and ideas, frequently in organization with the craftsmanship chief
- present plans to the innovative chief for endorsement and advancement and afterward to your clients
- compose clear, influential, unique duplicate through the different emphases of the undertaking
- edit duplicate to take a look at spelling and language structure
- alter, amend or redevelop adverts or missions in light of criticism from the imaginative chief, account group, or clients
- regulate crusades through the creation stage to the end
- cast entertainers for TV and radio work and pay attention to voice tapes
- liaise with creation organizations, photographic artists, typographers, creators, and printers
- stay up with the latest with mainstream society and patterns
- screen the adequacy of advertising efforts.
Required Personality Traits
- the ability to work under pressure and meet tight deadlines
- strong organizational skills
- self-motivation, flexibility, stamina, and the ability to adapt
- confidence, enthusiasm, and determination
- accuracy and attention to detail
What Skills Do I Require?
You'll need to show:
- the ability to write good, clear copy in a variety of styles, with accurate spelling and grammar
- excellent teamwork, communication, and interpersonal skills
- the ability to form strong working relationships quickly
- logic, creativity, and imagination
- the ability to work under pressure and meet tight deadlines
- strong organizational skills
- self-motivation, flexibility, stamina, and the ability to adapt
- confidence, enthusiasm, and determination
- accuracy and attention to detail
- the resilience to accept criticism of your work
- commercial awareness with the ability to understand the target audience
- an interest in popular culture, new trends, and styles
- good research skills
- administrative, IT, and proofreading skills.
Work Opportunities
- Copywriters mainly work for advertising or full-service marketing agencies.
- Full-service agencies offer a multidisciplinary service to clients, such as marketing and PR in addition to advertising, as many clients look for a full communications package.
- Newspapers often employ copywriters to write advertisements, as do radio stations to write jingles. Medical copywriting for pharmaceutical companies is also an option for those with a medical or science degree.
- Business communication, where copywriters are employed by large companies, is a further possibility.
- Creatives are often recruited and hired in pairs (a creative partnership of a copywriter and art director), although many agencies are prepared to consider lone copywriters.
Famous Personalities in this Field
These are copywriters who went on to found major multinational advertising agencies. David Abbott, founder of Abbott Mead Vickers BBDO.
Other Job Details
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Is transferable jobYes
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Fixed/flexible work hoursFixed
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Office/field JobOffice
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Requires outstation travelNo
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Works in shiftsNo
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Requires computer knowledgeAdvance
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Requires spoken englishAdvance
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Requires written englishAdvance
Growth Prospects
- Having gone into the calling as a lesser copywriter, you'll acquire insight through chipping away at dynamically more significant briefs. You can advance to turn into a senior copywriter, otherwise called a 'middleweight' and afterward a 'heavyweight' inventive.
- In bigger organizations, you may then advance to the job of gathering innovative chief, managing a modest bunch of inventive groups. Some then, at that point, proceed to become inventive chiefs with obligation regarding the whole innovative office. This generally takes somewhere around five to a decade of involvement dealing with high-profile missions and winning industry grants. The viability of your missions is imperative to your prosperity.
- Numerous fruitful copywriters go independent, working across various offices and clients, or set up their organization, frequently in association with partners from a similar unique office. Global work is additionally conceivable, particularly assuming that you're composing for a particular industry area.
- Profession advancement will rely upon the achievement of your missions. Dealing with an honor-winning effort will raise your profile and bring you industry acknowledgment, which will expand the interest in your work.
Fees Required
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Specialised Degree Courses (2 - 3 Yrs)The average BA course fees in India range from INR 4,000 - 65,000 per annum.
Competitive Exams with tentative dates
Some of the popular entrance exams are: TISSNET, Delhi University M.A Entrance Exam, JNU M.A. Entrance Exam, Christ University M.A Entrance Exam, Azim Premji University M.A. Entrance Exam
Indian Colleges/Universities
- IGNOU Delhi - Indira Gandhi National Open University.
- JMI New Delhi - Jamia Millia Islamia.
- SRM University Chennai - SRM Institute of Science and Technology.
- MSU Baroda - Maharaja Sayajirao University of Baroda.
- LPU Jalandhar - Lovely Professional University.
- Christ University, Bangalore.
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