While surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps etc. Do you ever wish of creating any of these? If your answer is yes then Digital Marketing or Social Media Marketing could be a career option you can explore.If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.
Digital marketing refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.In other words, with digital marketing you don’t limit yourself to using the internet, and in this way digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.
To give you an example, let’s say you want to run a mobile campaign where you send SMS texts to your customers offering upcoming promotions from your business. Again, technology was used to create and send the message, but the was no need for a live Internet connection for your users to receive it.
Online marketing also commonly referred to as ‘internet’ marketing is a subset of digital marketing. The main characteristic of online marketing is that it requires a live internet connection to work, so, for instance, if you run pop-ups on your website to advertise and offer or service. Same goes for display advertising of any format whether it is banner ads or text ads.
Some online marketing efforts include:
Some of the roles in digital marketing are:
There are many other roles or designations in Digital Marketing that depend upon company and their requirements. Some of them are:
Doing an Internship in the vacations will be an insightful learning of the digital / social media industry. Internship will help to understand the practical aspects and learn your role which will help you in the long run to secure a job.
Kishor Biyani, Big Bazzar, Future Group.