This role requires an in depth knowledge of TekSavvy products and market goals. You must be able to design, create, and deliver marketing programs to support expansion and growth of the company services and products.
A digital marketing specialist is in charge of creating and overseeing digital marketing initiatives and strategies.
You will be in charge of all digital marketing campaigns as a digital marketing specialist, which includes generating leads, doing market research, and actively interacting with the company to maximize the effectiveness of our digital initiatives.
Putting together and executing a digital marketing strategy
Developing visual designs for advertising campaigns
Calendar management for digital marketing
Maintaining the brand’s internet presence and reputation
Monitoring the creation and upkeep of social media content tracking the effectiveness of digital marketing
Creating and maintaining reports for digital marketing
Controlling the budget for digital marketing
Study marketing trends
Examine the prices and offerings of competitors.
Pick an acceptable location for the advertisements.
Choose the content that will reach your audience.
Develop initiatives to produce content
Online publication of digital marketing content
Put email marketing tactics into action.
Analyze online traffic
Keep an eye on Google Analytics and social media
Utilize SEO and other techniques to improve paid advertising campaigns.
Report to stakeholders on the development and analytics of campaigns.
Expand campaigns to increase ROI
Track the budget and progress of the project.
Performing market research will help campaigns
Conceive of, carry out, and analyze experiments and conversion tests.
Putting together and executing a digital marketing strategy
Developing visual designs for advertising campaigns
Calendar management for digital marketing
Maintaining the brand’s internet presence and reputation
Monitoring the creation and upkeep of social media content tracking the effectiveness of digital marketing
Creating and maintaining reports for digital marketing
Controlling the budget for digital marketing
Study marketing trends
Examine the prices and offerings of competitors.
Pick an acceptable location for the advertisements.
Choose the content that will reach your audience.
Develop initiatives to produce content
Online publication of digital marketing content
Put email marketing tactics into action.
Analyze online traffic
Keep an eye on Google Analytics and social media
Utilize SEO and other techniques to improve paid advertising campaigns.
Report to stakeholders on the development and analytics of campaigns.
Expand campaigns to increase ROI
Track the budget and progress of the project.
Performing market research will help campaigns
Conceive of, carry out, and analyze experiments and conversion tests.
Required Personality Traits
Adaptability and Creative Problem-Solving.
Curiosity and Love of Learning
Leadership Skills.
Business Acumen.
Communication Skills.
Analytic Skills.
Persistence.
What Skills Do I Require?
Digital marketing experts that specialise in search engine optimization (SEO) must have sophisticated SEO understanding as well as the capacity to design and efficiently oversee organic search campaigns.
Digital marketing experts are required to provide successful pay-per-click (PPC) campaigns across a variety of ad networks, such as Google Ads, Microsoft Ads, and Paid Social Advertising.
Digital marketing experts employ conversion rate optimization (CRO) to boost landing page conversion rates and streamline their marketing funnels. The capacity to increase campaign success and guarantee total profitability requires CRO.
Data analysis is a tool that digital marketing professionals use to track, evaluate, and report on the success of their campaigns. For producing precise insights and making data-driven marketing decisions, analytics skills are essential.
Email marketing: After creating email marketing campaigns, digital marketers support them by creating newsletters and lead nurturing emails that keep potential customers interested until they are ready to make a purchase.
Digital marketing professionals should be adept at creating a loyal following and increasing interaction on the four most popular social media platforms: Facebook, Instagram, Twitter, and LinkedIn.
Digital marketing specialists should be knowledgeable with the process of content marketing and how to generate material that is memorable, shareable, practical, and encourages sincere audience interaction.
Digital PR is a branch of marketing that focuses on establishing and expanding a brand’s online presence through the creation of high-quality backlinks, press releases, guest posting, and other online exposure-boosting activities. Digital marketing experts are expected to use digital PR strategies and tactics to promote their organizations.
CMS for websites Digital marketing specialists need be knowledgeable about website content management systems, especially WordPress, which powers almost one-third of all websites, in order to carry out their website administration and content publication duties.
Mark-up languages like HTML and CSS are used to format the material that displays on a web page. Understanding HTML and CSS makes digital marketing specialists even more valuable because they can alter websites, customize content tests, and create landing pages independently.
Education Path Summary
After 12th
A Bachelor’s degree or higher in marketing or a related subject is required.
After Graduation
Knowledge of online publishing Proficiency with SEO tools Minimum of X years of experience as a Digital Marketing Specialist or comparable function Experience with digital marketing automation software Experience with Google Ads and Google Analytics
Internship
yes
Famous Personalities in this Field
Prasant Naidu
Salary Range
Mid-Level
The average salary of a digital marketer at an executive-level position lies between INR 2,50,000 to 5,00,000.
Senior-Level
And the average highest starting salary at a manager’s level is between INR 8,00,000 to 10,00,000.
Growth Prospects
The ability to create marketing strategies that showcase your unique talents and creativity makes working as a digital marketing specialist a very satisfying career path. Not only would you receive excellent pay, but you might even be able to work remotely, which would be fantastic.
Indian Colleges/Universities
Henry Harvin Institute – Digital Marketing Courses in India
NIIT Digital Marketing – Digital Marketing Institute in India
UpGrad – Digital Marketing Courses in India
Digital Vidya
AIMA – Digital Marketing Institute in India
Internet Marketing School.
Top Online Courses for Career Option
Many platforms like udemy, Coursera, edx, Skill Share etc offer online courses in this field.