As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.
A search engine optimization specialist, also known as an SEO specialist, evaluates, tests, and modifies websites to make them more search engine friendly.
As a result, the websites rank higher in the search results on popular search engines like Google and Bing.
A website’s pages are optimized by an SEO specialist to improve user experience, ensure appropriate search results, and increase website traffic, lead volume, and brand awareness.
In other words, an SEO specialist is no different from any other traditional or digital marketer in that their main goal is to increase sales for the business they work for.
An SEO specialist may improve a website’s exposure on Google by conducting keyword research and utilizing SEO tools like Google Analytics, which has significant advantages for any business.
Some may also collaborate closely with other marketing team members to create new projects or improve social media account management to increase user engagement and traffic.
Create optimization tactics that boost the company’s website’s position in search engine results
The SEO Specialist will carry out experiments, gather and evaluate data and outcomes, find trends, and identify insights when running paid search ads in order to maximize ROI.
Manage the costs of SEO campaigns while adhering to a spending plan, predicting monthly costs, and settling discrepancies.
Work closely with the web development team to make sure that the editorial and marketing teams are driving SEO in content generation and content marketing, and that SEO best practises are correctly followed throughout the website content.
Ensure that your page is optimized for search engine marketing.
For usage in the company’s website and marketing materials, conduct continuing keyword research, discovery, and optimization.
Investigate and put suggestions for search engine optimization into practise.
Design and carry out a link-building strategy
Adapt website design, content, linking, and other elements to boost SEO rankings for desired keywords.
Establish quantifiable objectives to show progress in your marketing initiatives.
Required Personality Traits
Extraversion : Although extroversion is typically associated with a liking of other people, it actually applies to a far wider range of circumstances. An individual with a high level of extroversion needs external stimulation to be happy; this may involve being among other people or attempting new things. Because they can usually meet their own needs, introverts are typically significantly more autonomous than extroverts.
Openness : Do you frequently find yourself looking for novel ideas? Do you appreciate discussing complex, ethereal concepts? In that case, your openness to experience score can be high. High levels of curiosity, the drive for variety, and an active imagination are some characteristics of individuals with high openness scores.
Being Socially Responsive : A person’s level of social responsibility reflects their desire for just outcomes and overall concern for other people. High achievers in this attribute prioritize equality and are typically not overly adventurous.
Agreeableness : Being agreeable means that you value making sure that everyone gets along. A person with a high agreeableness score is more likely to strive to understand the needs of others and look for ways to satisfy everyone, which has the drawback that their own needs and wants might not receive the attention they need.
Conscientiousness : The capacity to control one’s impulses and follow a schedule is known as conscientiousness. High conscientiousness score individuals will find it simpler to resist temptations and make plans in advance; nevertheless, this also means they may struggle with spontaneous or unexpected events.
What Skills Do I Require?
Critical Thinking.
Speaking & Writing Ability
Technical & Programming Skills.
Social Skills.
Analytics Skills.
Data Skills.
Drive, Motivation & Adaptability
A Sense of Humor.
Work Opportunities
Search Engine Marketer
Business Marketing Consultant
Digital Marketing Manager
Social Media Manager
Email Marketing Specialist
Education Path Summary
After 12th
The majority of positions for SEO professionals do require a bachelor’s degree in business, marketing, information technology, or communications, while formal schooling in the subject is not required.
Internship
Yes
Internships are the great way to enhance your skills in this field. Many organizations offers internships in this field.
Famous Personalities in this Field
Sunil Chaudhary
Salary Range
Entry-Level
While freshers can earn around Rs. 1.8-2.8 LPA
Mid-Level
professionals with over 5-8 years of SEO experience can make around Rs. 3.5-6.6 LPA.
Senior-Level
senior-level SEO salary in India (for job roles that demand over ten years of experience)
Growth Prospects
SEO professionals are in high demand and most growing field in this generation, as companies need search optimization in order to compete in most niches. SEO is a good career option as it is among the most sought-after careers in the Digital Marketing field. There are several organizations around the world, hiring SEO professionals to generate better content and hence produce more business leads.
Competitive Exams with tentative dates
NA
Indian Colleges/Universities
Digital Vidya.
PromozSEO.
LIPS India.
The SEO Training Institute.
Expert Training Institute.
Chandigarh Institute of Internet Management.
TheSeoClasses.
Delhi School of Digital Marketing.
Top Online Courses for Career Option
Top 6 SEO online Certifications You Should Consider