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List down step by step approach on how one can become a digital marketer!
Dear Stacey,
Can you please provide details of your education qualification and work experience. It would help me provide you proper guidance on becoming a digital marketer. Following is a list of the key competencies to become more confident as a marketing professional: Knowledge of the basics of marketing Planning and time management skills Creative and good presentation skills Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM) Design and implement a marketing strategy Developing social presence and advocating brands effectively Stay updated with current marketing trends, news e.g. Google updates & changes in algorithms and market demands.
Steps to become a digital marketer:
Education qualification: For an entry-level role into digital marketing you will need to have a basic qualification in marketing, communications or graphic/web design. In addition, show creativity and an interest and passion for emerging technologies.
Work in digital marketing field: Start working under the supervision. Apply all your knowledge to your work.
Enhance competency and skills: After some work experience, you can assess your strengths and weaknesses. You can overcome weak areas with advances learning or participating in advanced level trainings.
Work as specialist: With considerable work experience, you can work as specialist or start your own marketing venture.
Hope this information is useful.
With Best Wishes for bright career,
Apurva Kumar Pandya, PhD
Dear Aspirant,
Excellently put forth by Dr. Pandya, I would like to add on that Digital Marketer is more of a imaginative, innovative and strategic position. Definitely you need to learn all the technicalities about the digital technology, you also need to make your self 'skilled' to be a good Digital Marketer.
Digital Marketer should be able to visualise ideas, techniques, imagine the concept, ideate and provide the best solution to the client.
Digital Marketing has tremendous scope and this also means that there is tremendous competition as well.
Best wishes
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Consulting Psychologist
Dr. Apurva is a doctorate and a post graduate in clinical psychology from the M S University of Baroda. He is an alumnus of Tata Institute of Social Sciences, Mumbai and Columbia University of New York City,USA. He posses extensive experience in the field of counseling. He worked with many organizations, Government departments as a behavioral consultant and trainer. He has been serving as a resource person, mentor and master trainer to train counselors in various States. He regularly writes blogs, articles, book reviews and papers. Currently, he is working with International Non-for-profit organization and providing counseling services.
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