How to become a digital marketer?

Dear Stacey,

Can you please provide details of your education qualification and work experience. It would help me provide you proper guidance on becoming a digital marketer. Following is a list of the key competencies to become more confident as a marketing professional:
Knowledge of the basics of marketing
Planning and time management skills
Creative and good presentation skills
Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC
and SEM)
Design and implement a marketing strategy
Developing social presence and advocating brands effectively
Stay updated with current marketing trends, news e.g. Google updates & changes in algorithms and
market demands.

Steps to become a digital marketer:

1. Education qualification: For an entry-level role into digital marketing you will need to have a basic qualification in marketing, communications or graphic/web design. In addition, show creativity and an interest and passion for emerging technologies.

2. Work in digital marketing field: Start working under the supervision. Apply all your knowledge to your work.

3. Enhance competency and skills: After some work experience, you can assess your strengths and weaknesses. You can overcome weak areas with advances learning or participating in advanced level trainings.

4. Work as specialist: With considerable work experience, you can work as specialist or start your own marketing venture.

Hope this information is useful.

With Best Wishes for bright career,

Apurva Kumar Pandya, PhD

Dear Aspirant,

Excellently put forth by Dr. Pandya, I would like to add on that Digital Marketer is more of a imaginative, innovative and strategic position. Definitely you need to learn all the technicalities about the digital technology, you also need to make your self 'skilled' to be a good Digital Marketer.

Digital Marketer should be able to visualise ideas, techniques, imagine the concept, ideate and provide the best solution to the client.

Digital Marketing has tremendous scope and this also means that there is tremendous competition as well.

Best wishes