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List down step by step approach on how one can become a digital marketer!
Can you please provide details of your education qualification and work experience. It would help me provide you proper guidance on becoming a digital marketer. Following is a list of the key competencies to become more confident as a marketing professional: Knowledge of the basics of marketing Planning and time management skills Creative and good presentation skills Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM) Design and implement a marketing strategy Developing social presence and advocating brands effectively Stay updated with current marketing trends, news e.g. Google updates & changes in algorithms and market demands.
Steps to become a digital marketer:
Education qualification: For an entry-level role into digital marketing you will need to have a basic qualification in marketing, communications or graphic/web design. In addition, show creativity and an interest and passion for emerging technologies.
Work in digital marketing field: Start working under the supervision. Apply all your knowledge to your work.
Enhance competency and skills: After some work experience, you can assess your strengths and weaknesses. You can overcome weak areas with advances learning or participating in advanced level trainings.
Work as specialist: With considerable work experience, you can work as specialist or start your own marketing venture.
Hope this information is useful.
With Best Wishes for bright career,
Apurva Kumar Pandya, PhD
Excellently put forth by Dr. Pandya, I would like to add on that Digital Marketer is more of a imaginative, innovative and strategic position. Definitely you need to learn all the technicalities about the digital technology, you also need to make your self 'skilled' to be a good Digital Marketer.
Digital Marketer should be able to visualise ideas, techniques, imagine the concept, ideate and provide the best solution to the client.
Digital Marketing has tremendous scope and this also means that there is tremendous competition as well.
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Founder And Director At Canvas Career
Mr. Prathamesh is a Certified Career Consultant by Psytech International (bps) UK and is also a Certified Trainer for Life Skills; he is pursuing Narrative Therapy from Adelaide, Australia. He has been in to career counseling for more than 8 years now he practices MINDFULNESS psychotherapy with students. He possesses vast experience in teaching and career counseling. Currently he is associated with FUEL NGO. He had counseled over laces of students and is a founder director of Canvas Career Consultancy, committed to conduct Psychometric assessments for students and do career counseling by making them aware about new career avenues
Counselor at Adaptive Minds
Mrs. Meghna is a Postgraduate in clinical Psychology. She had been a part of several workshops related to Personality Enhancement, Counseling, Child and Adolescent Psychiatry, Therapy, Hypnosis for self Healing etc. She works at Adaptive Mind as freelance counselor and had worked as an executive counselor at Growth Centre, School Counselor at Billabong High International School, Sri Sri Ravi Shankar Vidya mandir. Her areas of expertise include Human Resources Management with Clinical Psychology. Currently working as a Brain mapping analyst
Founder and CEO at CareerGuide.Com
Ms. Surabhi dewra is a BE- Electrical & Electronics graduate from BITS Pilani, she has successfully executed India’s biggest online career exploration portal. Which is at the present is one of the remarkable firm in its sector. She has received an award for “best career counseling initiative” given by Ministry of Human Resource & Development and presented by M. M. Pallam Raju –Minister of Human Resource and Development. Career counseling is Ms. Surabhi’s passion and she had been doing it from very initial stage. With an insight on whole procedure of career counseling she now excels in her field. She had also been a fellow at ISB – Goldman Sachs Women Entrepreneur’s program. Besides her work she is also associated with educational NGOs
After spending 4 years in Computer Engineering Studies and then 2.5 years in an American IT company, I realised that this is not what I wanted to do. Thus started my journey into Education, Psychology and Counselling. I have so far impacted 6000+ students and hundreds of parents.
Currently I am a Career Path Finder and Strategist at The Happy Career Project, I utilise my extensive knowledge in the fields of Engineering, Psychology, Education, Start-ups and Marketing to guide students and young professionals.
I also teach English for CAT/GMAT/GRE/SAT
I have worked with organisations like The Hindustan Times, IMS, Pratham; colleges such as IIT-ISM Dhanbad, BIT Mesra Ranchi, NIT Jalandhar, Hansraj College DU, Jaipuria Noida; Schools like DPS RK Puram, Army Public Schools, Lotus Valley, Ryan International, DAVs, Tagore International etc.
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