Syed Shajjaf

How the role of a Marketing Manager has changed over the years and what it will be like in the future?

Can you provide me with detail description

by Syed Shajjaf
1 answer
| Share :

1 answer

RE: How the role of a Marketing Manager has changed over the years and what it will be like in the future?

Gomathi Venkat
Gomathi Venkat
Verified Career Expert
Managing Director at GV Counseling Group
  • Bengaluru

Hello there


Thank you very much for contacting counsellors at Meracareerguide and i appreciate your interest into marketing. I am happy to solve your query today. Before we go into the topic please allow me to introduce myself. I myself Gomathi is the Managing director of GV Consulting group based in Bangalore. I am into this counselling industry so far since 23 years and i counsel everyone in need of education choice and career advice. So now lets get into the topic.

Marketing management has changed into a great shape from past decade to now. Earlier sales was also considered as marketing but now sales is considered a different department and marketing management is considered a different department. Marketing management itself is split into many internal areas which was non existent in past decade.


as i said earlier, marketing management is now longer associated with sales in the present world. Marketing management is split into market analyst, industry analyst, consumer analyst, consumer behavior, and so on. As we all know, marketing is selling the companys products in the desired sector. There are companies still who folow this traditional system of identifying the correct market and selling their items. BUt it is actually developed more than that these days.

Market analyst is a new division evolved in the area of marketing, They analyse what actually a market wants, what type of items are already sold in the market, how are the items being sold, what is the price sold on the items, what is the competition in the market, what is the competitors price? A market analyst will study all these as a part of his role here.

Industry analyst is similar to marketing analyst but an industry analyst studies on a broad sphere on all the markets his industry is involved into.

Consumer analyst is also a new division and the analysts study what type of consumers always approach or seen in his market where his products are sold. They also study which sets of group, whether children adult or mature or old show interest in their product.

Consumer behavior: they study what attracts consumer to buy their product, that is what motivates and demotivates a customer in buying a product.

This is how marketing management is evolved and it is no longer sticked to sales but these days it also involves psychology

In order to post replies to the question: "How the role of a Marketing Manager has changed over the years and what it will be like in the future?"

Post Reply

Latest ANSWERS

My name is Sakshi.. I am right now studying in class 12th with PCB stream.. I want to know can I get admission in BAMS (ayurveda) on the basis of 12th marks or should I have to appear in neet exam?

Hello Sakshi,  Yes. Admission to BAMS, a 5.5 years course is purely based on merit. That means based on your 12th percentage or score. Just would .. read more

I have done Class 12 from NIOS and am am not good in studies? Can you suggest a professional Career

Hello Tarun,  As such you could opt for computer related courses. NIIT has come up with a course called as GNIIT, which is basically a graduate p .. read more

Which subject should i take with ba that would be best to become a judge..?

Hello Taru,  Firstly to be a judge you need to practice LAW. Thus after your BA or graduation,  you need to appear for CLAT, the entrance ex .. read more

Respected Sir,I have already dropped 3 years for medical entrance exam but failed.whenever I think or I am asked to go for other courses I feel broken down. I think how can I give up the dream I love so much,I feel heart broken...what to do..

Hello Suresh,  I can understand it is your dream but being practical is important. Everything one dreams of one cannot achieve. Time lost cannot .. read more
Most Popular

I have passed 12th with 74% mark. I have choice to join BTech or BSc physics. kindly suggest me what should I choose out of the 2. i am flexible with my career profile as an engineer or as a lecturer.

Hi Dear, Congratulations! As I care for your career, I would like to tell you that 74% is pretty average score nowadays when most of the students to w .. read more

Which are the best colleges for interior designing in India?

Some of the leading institutes in Interior Designing includes IIFT, Pearl Academy, Lovely Professional University, Apeejey university etc. You have th .. read more

How is the typical day of a Corporate Lawyer?

 hii i am miss ravika can yoy help me   .. read more

To become a fashion designer or an airhostess

The choice on your career is with you only. It is all about your interest and talent.  In my view a career in fashion designing gives you more op .. read more
Caching Date: 5/29/2017 5:49:18 AM