Dear Rakesh, thank you for posting your question on this forum. Reading on your question, I understand you have a four year experience in the BPO backend operations. You may be aware what [BPO][1] ventures or equips a person into. You would have developed strong customer service skills through your BPO exp. The other skills you may have developed are effective business communication skills, negotiating skills, effective delivery skills and customer management skills. (Please remember effective customer service and customer management are entirely different but go hand in hand) However you

Marketing management was long ago sticked only to sale of one company's products. It was stereotyped to think as such and the same misconception continues even in the present times. But people who has had some industrial experience in marketing for over a period of years, or for someone who have had some educational experience in Marketing from top tier premium business schools, they would tell you whats all on offer with marketing management other than the typical sales job that we generally think of.Lucrative jobs for a marketing professional:1. Sales and business development:You can start w

Hello Thank you for choosing Mera career guide and writing to us. I am sorry to hear that you got upset with one of our counsellor's comments. Please do not mistake over it. I can certainly offer you advice on your query. I can very well understand that you are an MBA aspirant and you have already well thought what you need to do at your Bachelors degree level. Nice to see that you have understood what deems to be necessary on the long run. So lets start like this. What do you want to become in life? What do you want to study in life? I think you are keen in doing an MBA by cracking

Hello Thank you for choosing Mera career guide and writing to us. Traditionally marketing manager role was only involved in marketing their company's products across the market and recently marketing management has evolved so much with a contemporary shape. People generally assume a marketing manager will sell goods in his allocated market but it is actually not. As said as a person with marketing management degree, you can do the following interesting things. Market analyst - Market analyst studies the dynamics of a market and each segment involved in the targeted market. For e

The typical day of a Marketing Manager goes something like this:They conduct meetings with the senior management and plan the marketing strategies.Going through the emails and getting back to the people who need urgent attention.Make a note of the to-do-lists. Conduct team meetings and assign the tasks to the relevant employees.They keep track of the current marketing activities they are involved in, and analyze the facts and figures.They are supposed to handle the urgent issues and react to them immediately with proper action.They have to move a lot. Working with different peop

Hello Thank you for choosing [Meracareerguide][1] and writing to us. Traditionally [marketing manager role][2] was only involved with marketing and distribution of company's products. But [marketing management][3] career has developed a contemporary shape. Market Analyst- Market analyst studies the dynamics of a particular market sector or a particular segment. For example, if your company is selling a product say its a baby soap, as a market analyst you will analyse who are the other companies manufacturing the baby soap. As a market analyst you will further analyse what is the dema

Dear Aspirant, With twelve years of strong experience in project management sales and marketing, you can climb up the management ladder. This you can do either by searching for a job switch or if possible in your current organisation by speaking to your current managers and above. If you have done an MBA already previously, then you will have to look for management cadre opportunities yourself based on your experience and what you can give to the organisation and contribute to its growth. If not, it is recommended that you take up a General Management course from a reputed BSchool through part

1 answer Dr. Anand Wadadekar, PhD in Marketing Manager category
0 answer in Marketing Manager category

Hi, Considered as the backbone of any industry or business, the sales and marketing is most important and that is why has been provided a good attention to. The field has become more scientific and stress has been given to evolve more strategic and tactical methods to improve sales. The organizations world over, for this reason, have established the dedicated departments and cells for sales and marketing. Businesses need skilled and experienced professionals for marketing purpose to boost the sale of the products. The professionals are preferred for this position, who have selling abiliti

1 answer Surabhi Dewra in Marketing Manager category

Hello, Well, you have completed your MBA marketing and you would like to know all the possible ways to do some PG courses/diplomas so that you can get a good job on the basis of your MBA Marketing. You indeed would get one proper job for you. There are many such courses and diplomas at the Post Graduation level. A number of Business Schools offer these advanced PG courses for Students and working professionals which enable them to avail the higher opportunities of a career in the early period of life. After having such PG Courses in your account you feel confident of getting goo

Hello Munidipa,  Please note as a marketing graduate, you would start at the base itself. Mainly sales is the job offered to a management graduate. As such I would suggest, shortlist few industries which you would like to join and make a career in. It can be any industry from banking to retail to pharma etc. But please note, as such whichever industry you choose and since you would be in the marketing position which is the base of any industry. Later on shifting to another industry would mean starting from scratch. So be careful in choosing. At the moment, know your strength and potential

1 answer Meghna Mukherjee in Marketing Manager category

Dear Aspirant, Thanks for getting back to me with more clarification. Now that you are a Sr. Manager, with 11 years of work experience, definitely you can scale up to AVP/VP level. However as I see, to be promoted to AVP/VP level, you are still short of a little more years of experience (may be of four years more). AVP/VP is a level up from the Sr. Manager and is more into strategy, planning, employee engagement, productivity, ROIs, KPI/KPA and financial resourcing. I think that again an Executive MBA would not help. Now what is more important is to keep gaining experience and keep looking out

Dear Aspirant, No need of getting confused. A time comes when you have to settle down in one of the areas which according to you and your experience are good to settle and which would offer a long term satisfaction in terms of salary and internal growth. You cannot work with every company and keep moving all the time. Five years experience and an MBA qualification is enough to keep progressing. You should focus on performing the best on the job and move upwards based on that. No other academic course is required. Sales and Marketing is a growing domain with lot of scope for improvement, i

Dear Aspirant, I would in turn ask you, what are your five reason for going to an MBA. I can give you many reasons, but are you going to choose what you like in those and think they are right? I would suggest that think for yourself and dont decide on the basis of what others say. Everybody's reason for choosing an MBA is different and it should be different and not generic. Some reason as listed already, however do not choose them for yourself. Think for yourself and the need for yourself about MBA. Best wishes

Dear Aspirant, Nine years of experience is a very handsome and valuable experience I would say. Why are you thinking of changing the sector altogether when you have acquired a sizeable years of experience which can help you climb the management levels in organisations. Experience is what matters and is what will give you returns. Going to another sector without any background will be like working like a fresher. Would you afford to do that? Also you current salary will not remain the same when you change sector. Is this fine for you? You will be required to learn everything new. Are you ready

As you have completed your MBA, engineering, and also have an experience of working in a company, you must go for higher studies in digital marketing which is actually  quite a lot in demand, and you will enjoy doing it as you are having its base knowledge. In Canada, Canadian Business College’s Marketing and Digital Media Program provides students with the necessary skills and training to succeed in the dynamic world of design, digital media and marketing. This program helps students develop technical, creative and business capabilities which can lead to a career in digital ma

Dear Aspirant, You have very diverse expectations and whether they are viable for you can be told by you only. To me, going to Canada or USA for working in the field of digital marketing or branding is fine. But here I would like to ask you whether have you really gained that much of competence in digital marketing or branding in just three years? You have worked in a startup which is a good learning experience and then entered into family business (apparently for no logical reason) and now you are thinking high of going to foreign countries for career. This sounds very rosy, but it is not. I

1 answer Dr. Anand Wadadekar, PhD in Marketing Manager category

You need to clarify about your doubts in detail then only you will get to know more about senior marketing manager and its demand in market. Basically,The Senior Marketing Manager is responsible for driving the success of Pursuant products, services & brand promise in the marketplace. This person will:  Establish effective working relationships with sales and agency leadership to ensure that their products and services are implemented through sales enablement and marketing demand generation programs. Provide feedback into product development and service offers and participates in thei

There are various way to continue education after an MBA. Pursue a PhD. in Management: This is the highest degree awarded in Management Science. To pursue this you need to align yourself to a specific research area (consumer behavior, market research etc. in Marketing), talk to professors, research associates. You can pursue DBA (Doctorate in Business Administration) from global business schools. These programs combine academic rigor and managerial experience. You can get all the information on the websites of respective B schools.  Teaching role in a business school: Not all schools req

Dear Aspirant, Simply put, I would say that your career choice should depend on your deep hearted inclination, interest and you should have the aptitude to match it. Aptitude plus interest will make you successful in career. You can choose career option based on your strength in subjects at the latest education level i.e. 10th/12/th/graduation. Can you please tell me what education have you taken till now? I feel that selecting a career option should be a once in a life time thing to ensure success. For this, I would suggest that you should definitely also take the scientific route to know wha

1 answer Dr. Anand Wadadekar, PhD in Marketing Manager category

Dear Aspirant, Have you completed  Engineering or you are about to complete engineering? If you can answer this, then it will be clear for me to advice you. However since you are saying that engineering is not interesting to you and you wish to choose marketing as your career, I would like to ask that is Marketing your final decision? What if after choosing Marketing later you find that this is also not interesting to you? How did you reach a decision of choosing Marketing?  Changing the career stream at the right time is good however it is risky if not chosen carefully. If you

1 answer Dr. Anand Wadadekar, PhD in Marketing Manager category

Dear Aspirant, With the right qualification in the beginning of your career, you can surely become a Sales Manager later in your career as you get experience. To begin with, an MBA Marketing from a reputed and top ranked Institute is a must for hoping for a good company and a good salary. In Marketing, it is important to gain work experience since experience in marketing and sales is a key to the post of Manager. Best wishes

1 answer Dr. Anand Wadadekar, PhD in Marketing Manager category

Dear Aspirant, Post graduation in marketing communications is a good career option having good scope and growth. You seem to ask that question very late after completing a PG course and still you are not sure that what good you are at. I feel, you should now focus on getting a job if you are not working and start gaining work experience as early as possible. However for your satisfaction, taking the Ideal Career Test is best suggested. The Ideal Career Test is a very holistic psychometric test which suggests you your ideal career option based on your aptitude, emotional quotient, interests, in

1 answer Dr. Anand Wadadekar, PhD in Marketing Manager category

1 answer Dr. Anand Wadadekar, PhD in Marketing Manager category
0 answer in Marketing Manager category

Hello Jyotiranjan, The only way for you to go abroad is to either directly apply for an overseas company,clear the interview and then go in for all the visa and other formalities. The other way is to approach an abroad job placement organization. Meet them and discuss what kind of a job you are looking out for and place your Resume with them. They will take care of the joining formalities and the other requirements. Hope this helps Wish you good luck..

1 answer Meghna Mukherjee in Marketing Manager category