Ritz

What are the necessary skills required to become make career in advertising field?

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RE: What are the necessary skills required to become make career in advertising field?

Preeti Taneja
Preeti Taneja
Verified Career Expert
Head Guidance & Counselling at Project Wisdom, CSR initiative of Canam Consultants Limited, Chandigarh
  • Chandigarh

Most agencies employ candidates with a formal management or advertising/mass communication qualification. Preference is given for MBA's for posts in the market research, client servicing and media planning departments.

While in the creative department, a general BA with a command of the language of communication plus knowledge of designing packages like Photoshop, coral draw or fine arts is the prerequisite.To be successful in advertising industry one need to have good communication skills, The person should have good command over language and be eqaully good in both verbal and writtewn communication. An individual should have excellent imagination. He should be an out of the box thinker. The person msut possess the ability to tarnaslate his/her ideas into visual fprmat. He should havean insight into the interest of people from all walks of life. He must have the ability towithstand high pressure & criticism, be highly creative and have good persistence.
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RE: What are the necessary skills required to become make career in advertising field?

Deepak Rana
Deepak Rana
Verified Career Expert
Author: Sky Beyond the Clouds
  • Kangra

Below is the list of necessary skills that you will be required to make a career in the field of advertising:


1. People Skills: It is very important to have people skills in the field of advertising. Every day one has to deal with a number of people and how well one deals with them, determines their worth as an employee. This is an art that takes time to build and therefore should be learnt consistently.

2. Sales Skills: The whole purpose of advertising is to sell. The sales are largely affected by the advertisements. Therefore the people in this field must have the sense of how sales take place and what factors affect them. Because all the advertsiements eventually come down to selling a product or a service.

3. Communication Skills: Advertising is all about communicating. Each sentence, each word has its own significance in an advertisement. Therefore it is very important for an advertiser to express themselves clearly and communicate effectively.

4. Creative Skills: Adverstising field demands high levels of creativity and therefore one has to stay creative and bring in a number of ideas to the project. The idea generation is an important phase of any advertisement and creativity is tested during this phase.

5. Analytical Skills: Although this field doesn't demand high levels of analytical skills, yet medium levels will be required. They have to look for the patterns and analye the data before making their plans and therefore this skill also holds relevance.

6. Technical Skills: Advertisers these days need to have reasonable understanding of the technology that could save their time, energy and effort. The role of technology is improving day by day and the right use of it will help the advertisements do wonder with their audience.

Therefore, it is important that one works on all these skills if they are looking to get a job in the field of advertising. If they are already working there, then it is important to focus on these areas and work on them.

RE: What are the necessary skills required to become make career in advertising field?

Dr. Anand Wadadekar, PhD
Dr. Anand Wadadekar, PhD

Dear Aspirant,

For advertising careers, you can do bachelors in mass communication. Or after a general graduation like BCom or BA, you can go for PG courses in Advertising, Media Management, Mass Communication from a reputed Institute in India.

The above courses are the most done courses for a good career in advertising and media.

Doing a good course from a good Institute is a mandatory thing to begin your career in advertising. Advertising is all about being creative, with over all awareness, knowledge about business dynamics, knowledge about people's choices, changing trends, etc.

Please do get back to me in case you are still wanting to ask some thing or require any more clarification or guidance. I will be very glad to help you out and see you become successful in your career.

Best wishes,

RE: What are the necessary skills required to become make career in advertising field?

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