Hi Meera,

A reputation manager is mainly involved in helping the individual or corporate maintain their reputation online.
They act like a PR for them.

Its as simple as reading a review online, especially through search engines like GOOGLE or YAHOO.

They not only contain information that the person or corporate wishes to display, but someone who writes a review too and not all reviews are worth the person. There these reviews can be detrimental.

Here is where the online reputation manager steps in.
He design the website in a manner whereby either they block such messages or reviews and in-case it has been posted then they are the ones who erase it completely from the search engine pages so that they do not reappear anytime further.

To know more, check: https://brandyourself.com/online-reputation-management

Hope this helps.

Wish you good luck.........

Dear Aspirant,

Very good question and a different career field less travelled and known to many.

Basically, online reputation management is the process of controlling what shows up when someone Googles your name.

Reputation management is the influencing and/or control of an individual's or business's reputation. Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. Parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results. There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.

Best wishes

Dear Aspirant,

Reputation specialists do following tasks:

• Engage in creating brand image, company's identity in the market
• Develop customer service strategies.
• Operates online as well as offline public relation campaigns to both,
  monitor and maintain public perceptions.
• Remove/reduce negative reviews and build positive reviews
• Engage customers with product or service reviews
• Monitor market competition

However, these tasks may vary depending on the company you work with. Some company may demand reputation specialists to SEO and online product marketing.

Hope this clarifies your queries.

Best Wishes,
Apurva Kumar Pandya, PhD

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